In this episode of That Sober Guy Podcast, Shane Ramer looks past the headlines and into what falling beer and alcohol sales actually signal about culture, stress, health, and how people are coping right now. This isn’t about shaming drinkers or celebrating bankruptcy filings.It’s about asking better questions. Why are legacy beer brands struggling?Why are younger consumers quietly opting out?And why does every conversation about declining alcohol sales still avoid the obvious conclusion? We unpack: The collapse of “drink because it’s normal” logic Why alcohol is losing relevance and not just market share How wellness, performance, and awareness are reshaping habits What the industry’s panic tells us about cultural change And why fewer people drinking doesn’t mean fewer people socializing That Sober Guy isn’t just about quitting alcohol.It’s about what happens after. Drop a comment:Do you think alcohol is actually losing cultural power — or just being rebranded? Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Credit articles for reference: https://www.foxbusiness.com/markets/beer-demand-weakens-corona-modelo-seller-says https://www.foxbusiness.com/lifestyle/popular-alcohol-brands-could-forced-sell-off-inventory-after-bankruptcy-setback Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.