Andres Lares is the Managing Partner at Shapiro Negotiations Institute and co-author of Persuade: The 4-Step Process to Influence People and Decisions.

• What is your four-step process to persuade others?
• Why do people focus on logic rather than emotion?
• How can you build credibility quickly?
• When is the right time to go first in negotiations?
• What are the five main aspects of emotional intelligence?

Andres Lares

Andres Lares is the Managing Partner at Shapiro Negotiations Institute and co-author of Persuade: The 4-Step Process to Influence People and Decisions. His expertise ranges from coaching live negotiations for sports clients, including the Cleveland Browns and Brooklyn Nets, to developing online content for facilitating programs in real estate, advisory, media, banking, and pharmaceutical sectors. He is a guest lecturer on negotiation at universities like Johns Hopkins University, has been a contributor to numerous national media outlets, including Forbes, Entrepreneur, Selling Power, and many more.

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