Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.

Shopify Masters

[email protected] (Alex Whitmore, Kathleen Fulton, Shopify, Serena Smith)

From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

DEC 4, 202536 MIN
Shopify Masters

From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

DEC 4, 202536 MIN

Description

Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.

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