Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.

Shopify Masters

[email protected] (Cat Goetze, Serena Smith)

How an AI Expert Built the Most Analog Product of 2026

MAY 12, 202650 MIN
Shopify Masters

How an AI Expert Built the Most Analog Product of 2026

MAY 12, 202650 MIN

Description

Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.