When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders.

Shopify Masters

[email protected] (Serena Smith, Jing Gao)

How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

JUN 2, 202645 MIN
Shopify Masters

How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

JUN 2, 202645 MIN

Description

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.