Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.

Shopify Masters

[email protected] (Hyla Nayeri, Adam Levinter)

How Getting Back to Basics Turned 437 Into an 8-Figure Brand

JUN 11, 202641 MIN
Shopify Masters

How Getting Back to Basics Turned 437 Into an 8-Figure Brand

JUN 11, 202641 MIN

Description

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.