Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.

Shopify Masters

[email protected] (Matthew Hassett, Adam Levinter)

How Loftie Sold 200,000 Alarm Clocks Without VC Money

APR 28, 202635 MIN
Shopify Masters

How Loftie Sold 200,000 Alarm Clocks Without VC Money

APR 28, 202635 MIN

Description

Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For more on Loftie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.