Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.

Shopify Masters

[email protected] (Allison Conrad, Serena Smith)

How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

MAY 21, 202640 MIN
Shopify Masters

How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

MAY 21, 202640 MIN

Description

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.