Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.

Shopify Masters

[email protected] (Krysten Kauder, Serena Smith)

The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

MAY 14, 202636 MIN
Shopify Masters

The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

MAY 14, 202636 MIN

Description

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.