Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.

Shopify Masters

[email protected] (Kevin Chon, Jin Chon, Adam Levinter)

The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

MAY 19, 202627 MIN
Shopify Masters

The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

MAY 19, 202627 MIN

Description

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.