Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-industry-leaders-f4ef49e48909 https://www.theverge.com/2019/12/6/20998569/the-irishman-netflix-nielsen-data-viewers-bird-box-breaking-bad-el-camino-theaters

Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/ https://www.forbes.com/sites/scottmendelson/2019/11/11/box-office-doctor-sleep-failed-to-learn-the-lessons-of-blade-runner-2049/#1d205c957e2e

Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://www.axios.com/iconic-brands-lose-their-luster-8c09697c-f33e-405a-b778-b189390a5568.html https://medium.com/@stewartschley/streaming-video-we-hardly-knew-ye-2add24d85888

Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multimedia company." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://radioink.com/2019/06/18/nielsen-listenership-remains-strong/ https://apple.news/Av6zAWZzJR3yVLWdEtPPZhw 

Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources:  https://www.copyblogger.com/podcasting-new-blogging/ https://www.vox.com/recode/2019/5/20/18632840/hbo-next-game-of-thrones-tv-netflix-apple-amazon http://insidestarwars.com