<description>John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?</description>

John Marshall ’87 and Jessica Lu ’17 say climate …

John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?

PAWcast: How to Make People Care About Climate Change

<description>PAW’s Book Club returns with author Michael Lewis, Class of ’82, answering alumni questions about “Going Infinite: The Rise and Fall of a New Tycoon,” his recent book about Sam Bankman-Fried, a deeply peculiar financial mogul who very quickly built a cryptocurrency empire only to have it implode far faster just a few years later. 

When we spoke with Lewis earlier this week, Bankman-Fried was awaiting sentencing for fraud and money laundering, of which he was found guilty back in the fall. (He received a 25-year prison sentence on March 28). But in 2021, when Lewis first met him, he was a massive star in the unregulated new wild west of cryptocurrency and he had big plans to use billions of dollars to change the world. Lewis was granted remarkable access to FTX, Alameda Research and Sam himself, and when, as they say, the stuff hit the fan, he was right in the thick of it, watching.

PAW Book Club is proud to be sponsored by the Princeton University Store. Missed this read? Join us for the next one, Bianca Bosker ’08’s work of gonzo journalism, “Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See.” Sign up at bit.ly/paw-book-club.</description>

PAW’s Book Club returns with author Michael Lewis…

PAW’s Book Club returns with author Michael Lewis, Class of ’82, answering alumni questions about “Going Infinite: The Rise and Fall of a New Tycoon,” his recent book about Sam Bankman-Fried, a deeply peculiar financial mogul who very quickly built a cryptocurrency empire only to have it implode far faster just a few years later. 

When we spoke with Lewis earlier this week, Bankman-Fried was awaiting sentencing for fraud and money laundering, of which he was found guilty back in the fall. (He received a 25-year prison sentence on March 28). But in 2021, when Lewis first met him, he was a massive star in the unregulated new wild west of cryptocurrency and he had big plans to use billions of dollars to change the world. Lewis was granted remarkable access to FTX, Alameda Research and Sam himself, and when, as they say, the stuff hit the fan, he was right in the thick of it, watching.

PAW Book Club is proud to be sponsored by the Princeton University Store. Missed this read? Join us for the next one, Bianca Bosker ’08’s work of gonzo journalism, “Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See.” Sign up at bit.ly/paw-book-club.

PAW Book Club: Michael Lewis ’82’s "Going Infinite"

<description>The 2024 Ivy League Basketball Tournament tips off March 15 at Columbia’s Levien Gymnasium, and Princeton is seeded No. 1 on the men’s and women’s sides after both Tiger teams won regular-season championships. In advance of the big weekend in New York, PAW spoke with head coaches Carla Berube and Mitch Henderson ’98 about their paths in coaching, their goals for a player’s four-year experience, and some of the challenges and perks of the job.</description>

The 2024 Ivy League Basketball Tournament tips of…

The 2024 Ivy League Basketball Tournament tips off March 15 at Columbia’s Levien Gymnasium, and Princeton is seeded No. 1 on the men’s and women’s sides after both Tiger teams won regular-season championships. In advance of the big weekend in New York, PAW spoke with head coaches Carla Berube and Mitch Henderson ’98 about their paths in coaching, their goals for a player’s four-year experience, and some of the challenges and perks of the job.

PAWcast: Princeton Basketball Coaches Carla Berube and Mitch Henderson ’98

<description>After speaking on the PAWcast with three students about mental health at Princeton, PAW invited columnist Jess Deutsch ’91 and director of Counseling and Psychological Services Calvin Chin to add their perspective on the issue. Addressing points the students raised, they discussed the pressure Princeton students feel to achieve, what services the University offers and what messages it tries to project, and what alumni can do to help.</description>

After speaking on the PAWcast with three students…

After speaking on the PAWcast with three students about mental health at Princeton, PAW invited columnist Jess Deutsch ’91 and director of Counseling and Psychological Services Calvin Chin to add their perspective on the issue. Addressing points the students raised, they discussed the pressure Princeton students feel to achieve, what services the University offers and what messages it tries to project, and what alumni can do to help.

PAWcast: Student Mental Health With Calvin Chin and Jess Deutsch ’91

<description>Welcome to the first podcast from PAW’s new Book Club, where Princeton alumni read a book together and send PAW their questions for the author. We received some terrific questions for our very first author, Jennifer Weiner, Class of ’91, about her latest novel, “The Breakaway.”

Jennifer is a prolific writer and frequent topper of bestseller lists. “The Breakaway” hit shelves this summer, and it impressed us at PAW by pulling readers breezily into a story about a bicycling trip led by protagonist Abby Stern, and then layering in thought-provoking and, frankly, controversial themes.

PAW Book Club is proud to be sponsored by the Princeton University Store. Missed this read? Join us for the next one, Michael Lewis ’82’s latest book, “Going Infinite: The Rise and Fall of a New Tycoon.” Sign up at bit.ly/paw-book-club.</description>

Welcome to the first podcast from PAW’s new Book …

Welcome to the first podcast from PAW’s new Book Club, where Princeton alumni read a book together and send PAW their questions for the author. We received some terrific questions for our very first author, Jennifer Weiner, Class of ’91, about her latest novel, “The Breakaway.”

Jennifer is a prolific writer and frequent topper of bestseller lists. “The Breakaway” hit shelves this summer, and it impressed us at PAW by pulling readers breezily into a story about a bicycling trip led by protagonist Abby Stern, and then layering in thought-provoking and, frankly, controversial themes.

PAW Book Club is proud to be sponsored by the Princeton University Store. Missed this read? Join us for the next one, Michael Lewis ’82’s latest book, “Going Infinite: The Rise and Fall of a New Tycoon.” Sign up at bit.ly/paw-book-club.

PAW Book Club: Jennifer Weiner ’91’s “The Breakaway”

PAW is Princeton University’s editorially independent magazine by alumni, for alumni. On the monthly PAWcast we interview alumni, faculty, and students about their books, their work, and issues that matter to the Princeton community.

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