"You can't control tariffs. You can't control the weather. But you can control what's happening within your business."Salena Knight has audited thousands of retail businesses since 2007 and found that 4 out of 5 seven-figure stores share the same blind spot—and it's not marketing. It's money. We talked about why inventory is secretly taxable cash sitting on your shelves, how one brand increased profit margins 30% by auditing their pick-and-pack costs, and why running a 30% off sale on luxury products got zero orders.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTPromo Party Pro - Boost sales with promotional campaignspromoparty.appLINKSBringing Business to Retail Podcast: https://salenaknight.com/podcastSalena Knight: https://salenaknight.comThe Retail Academy: https://theretailacademy.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.