"I kinda told myself I need to take a step back from e-commerce. When I took a step back, e-commerce said no and put me back in."Amer Grozdanic burned out running paid media for brands. The results were good — but never good enough. So he walked away, rebuilt his agency around what he could actually control, and landed clients like MVMT Watches and Billie Eilish without spending a dollar on ads. Today, Praella works with brands up to $400M in revenue, and Amer's seen the same blind spots in almost every store.We dig into the Shopify features most merchants ignore (B2B, Markets, Flows, Collective), why BattlBox's Whatnot channel converts 10X better than TikTok Shop, and the one question you should ask any agency before signing a retainer.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSWatch on YouTube: https://youtu.be/J3QTUEVulFcPraella: praella.comAmer on LinkedIn: linkedin.com/in/amergrozdanicWhatnot: whatnot.comBattlBox: battlbox.comShoplift (A/B testing): shoplift.comIntelligems (A/B testing): intelligems.ioShopify Collective: shopify.com/collectiveShopify B2B: shopify.com/plus/b2bShopify Flow: shopify.com/flowWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.