Brixton Albert joins the show to share the story behind building Performance Golf into a leading online golf training platform. The conversation explores entrepreneurship, habits, time optimization, and how technology is shaping the future of golf improvement.Jeff Pelizzaro and Justin Bryant sit down with Brixton Albert, founder of Performance Golf, to discuss his journey from Division I college golfer to entrepreneur. Brixton explains how his background in digital marketing helped him scale Performance Golf, the challenges of building a business from scratch, and why helping golfers “love their game” is central to everything they do. The episode also dives into AI in golf instruction, personal health routines, time management, and the life lessons Brixton learned through golf.In This EpisodeBrixton’s background as a junior and Division I golferThe early days of building Performance GolfLessons learned from entrepreneurship and failureWhy most golfers struggle with practice and improvementThe role of AI in modern golf instructionDesigning products for the everyday golferTime management, health habits, and performanceHow golf lessons translate into business and lifeGuest BioBrixton Albert is the founder and CEO of Performance Golf, a leading online golf training and game-improvement company. With a background in Division I golf and digital marketing, Brixton has built Performance Golf into a platform used by golfers worldwide, combining coaching, technology, and innovation to help players improve and enjoy the game.Instagram@brixton_pg@performancegolfzone@18strongjeff@18STRONG@JustinBryant@theGoodBogeyLinkshttps://www.performancegolf.comhttps://18strong.comhttps://1stphorm.com/18strongGolf Don’t Lie™️ is part of the 18STRONG® network, focused on helping golfers play better, move better, and live healthier lives. New episodes are released bi-monthly, featuring conversations with people who live at the intersection of golf, fitness, and life.