<p>In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant. </p><p><br></p><p>You’ll learn about:</p><ul><li>Why Organic Social is Your Best R&D Tool</li><li>The Concept of "Day Trading Attention"</li><li>How to Scale Your Content to 100 Posts a Day</li><li>Why Authenticity is the Only Way to Leverage Culture</li><li>How to Overcome Your Fear of AI and Use it as a Tool</li></ul>
