In this episode of "What’s the Big Idea?," an expert discusses why donors take part in fundraising efforts in which they must physically "suffer."

What's the Big Idea?

Allison Fine and The Chronicle of Philanthropy

Fundraising Events That Involve the "Martyrdom Effect"

JAN 22, 201615 MIN
What's the Big Idea?

Fundraising Events That Involve the "Martyrdom Effect"

JAN 22, 201615 MIN

Description

In this episode of "What’s the Big Idea?," an expert discusses why donors take part in fundraising efforts in which they must physically "suffer."