Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche!

What You’ll Hear In This Episode:

• Murray’s journey through two decades in the automotive industry
• How Murray views competition in his niche
• The importance of owner involvement in implementing the changes recommended from the coaching sessions
• How Murray deals with pushback from shop owners who feel they don’t need a coach
• The importance of asking questions and listening to your clients