<description>&lt;p&gt;Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  &lt;/p&gt; &lt;p&gt;What You’ll Hear In This Episode:&lt;/p&gt; &lt;p&gt;-    The importance of understanding your market and tailoring offers to meets its needs&lt;/p&gt; &lt;p&gt;-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. &lt;/p&gt; &lt;p&gt;-    How to use Amazon book reviews to improve your ads and copywriting skills &lt;/p&gt; &lt;p&gt;-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy &lt;/p&gt; &lt;p&gt;-    A discussion of “The Dream Offer” framework for effective coaching offers that sell! &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Natural Born Coaches

Marc Mawhinney

Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)

APR 22, 202441 MIN
Natural Born Coaches

Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)

APR 22, 202441 MIN

Description

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  

What You’ll Hear In This Episode:

-    The importance of understanding your market and tailoring offers to meets its needs

-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. 

-    How to use Amazon book reviews to improve your ads and copywriting skills 

-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy 

-    A discussion of “The Dream Offer” framework for effective coaching offers that sell!