Never underestimate the value of storytelling. The act of swapping stories and experiences with those around us, is universal. It’s not only done for the sake of entertainment, but also for education, making personal values known and sharing expertise.
Now, you might be wondering …
“What does storytelling have to do with running a business?”
For starters, many businesses — especially trades — build their client base from referrals and word of mouth. Your clients swap stories with one another and they talk about the experience they had with your business to their friends, families, and even their next-door neighbours! However, that’s just one example about the power of storytelling and how it can better your business.
In this podcast episode, we hear from Anthony Perl, who is the host of Better Biz and the Director of communications agency CommTogether. Listen to our chat, as Anthony discusses the value of storytelling, how it can help your business, and ways in which you can incorporate it into your website and marketing campaigns; to help build rapport and trust with prospects and customers.