<description>&lt;div class="separator" style="clear: both; text-align: left;"&gt; &lt;a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKiTSLilmVAh-GsO8ryBbJ3XhBhZlgiZDt3YbonlwF4YUJaF5qNgqrT1o1-bo5_6VmOj1UdkxPq0hz4jk_cNxjEBaXLNYQOhIfPCDWd-vjCFUQ2EAV27sp064kcfsVvlWVoN14jDfxVCUT/s1600/PASeptember2017DigitalMarketingCampaignSocialMediaImage-1505145947602.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" data-original-height="628" data-original-width="1200" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKiTSLilmVAh-GsO8ryBbJ3XhBhZlgiZDt3YbonlwF4YUJaF5qNgqrT1o1-bo5_6VmOj1UdkxPq0hz4jk_cNxjEBaXLNYQOhIfPCDWd-vjCFUQ2EAV27sp064kcfsVvlWVoN14jDfxVCUT/s400/PASeptember2017DigitalMarketingCampaignSocialMediaImage-1505145947602.jpg" width="400" /&gt;&lt;/a&gt;&lt;/div&gt; &lt;div class="separator" style="clear: both; text-align: left;"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;When you’re buying or selling a home, it’s crucial to work with a qualified real estate agent. Not just a professional, but an amazing agent and a market expert. &lt;i&gt;So how do you ensure you’re hiring an amazing real estate agent?&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;There are currently more than two million real estate professionals in North America.&lt;sup&gt;1,2&lt;/sup&gt; &lt;span style="background: white; color: #222222; mso-highlight: white;"&gt;With so many options to choose from, how does a prospective home buyer or seller choose the right agent or broker? &lt;/span&gt;According to the National Association of Realtors®, trust and reputation are the top deciding factors consumers use when hiring an agent.&lt;sup&gt;3&lt;/sup&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;But how do you measure trust and reputation ... and what criteria can be used to help you make your decision?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;In this guide, we've outlined the top attributes that amazing agents possess, as well as the questions you can ask to make sure you’re working with the right market expert to achieve your real estate goals.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;span lang="EN"&gt;5 ATTRIBUTES OF AN AMAZING AGENT&lt;span style="color: red;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;As we mentioned above, not all real estate professionals are the same. And it’s easy to be overwhelmed by the options and information about working with real estate professionals to buy or sell your home. In fact, many real estate markets are oversaturated with agents.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;To help you understand what makes top agents and market experts stand apart from the competition, following are five key attributes of an amazing agent:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;span lang="EN"&gt;1. A Pricing Specialist&lt;/span&gt;&lt;/b&gt;&lt;span lang="EN"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;If an agent has their real estate license, they know the basics of the transaction process. They know what goes into buying and selling a home. However, there’s a difference between knowing the process and navigating it for an ideal result. This ideal result often means buying or selling a home for the best price.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;For buyers, amazing agents have a strong understanding of market trends, competition, and how to make your offer attractive to sellers. They can help you identify and secure a deal to ensure you get the home you want, within your desired budget.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;If you’re selling a home, market experts have experience pricing homes optimally for the market, and creating pricing plans to minimize the time spent selling the home. This will help you sell for your desired price, and avoid costs like additional mortgage and utility payments.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 451px;"&gt; &lt;tbody&gt; &lt;tr style="height: 34.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"&gt; &lt;td style="border: solid black 1.0pt; height: 34.55pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 338.25pt;" valign="top" width="451"&gt; &lt;div class="MsoNormal"&gt; &lt;i&gt;&lt;u&gt;&lt;span lang="EN"&gt;Takeaway&lt;/span&gt;&lt;/u&gt;&lt;span lang="EN"&gt;: Whether buying or selling a home, pricing can be tricky. Market experts can help navigate best-possible pricing strategies, and also secure the home you want within your budget.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt; &lt;br /&gt;&lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;2. An Effective Time Manager&lt;/span&gt;&lt;/b&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;It’s common to underestimate the amount of time it takes to buy or sell your home. The average real estate agent may not be utilizing the latest tools and technology to make the transaction easier and more cost effective for their clients. Market experts have tools and strategies at their disposal to minimize the amount of time you spend on the process.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;For sellers, market experts can make sure you only deal with qualified buyers, not the “window shoppers” who can waste your time. We also utilize the latest marketing practices to advertise and price your home effectively, ensuring it gets sold quickly.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;When looking to buy a home, inexperienced agents may waste your time by showing you homes that are not a good fit for you. A market expert knows how to prioritize your needs and wants to find you the ideal home within your budget. They also know how to spot “red flags” and can steer you away from homes that are likely to turn up major issues in a real estate inspection, saving you time and money.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;In addition, well-networked Realtors can gain access to the hottest listings before many websites do. Their extensive professional networks can help identify “pre-list” homes before they’re officially on the market. This can be invaluable in a highly-competitive real estate market.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 403px;"&gt; &lt;tbody&gt; &lt;tr style="height: 28.6pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"&gt; &lt;td style="border: solid black 1.0pt; height: 28.6pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 302.25pt;" valign="top" width="403"&gt; &lt;div class="MsoNormal"&gt; &lt;i&gt;&lt;u&gt;&lt;span lang="EN"&gt;Takeaway&lt;/span&gt;&lt;/u&gt;&lt;span lang="EN"&gt;: Even a well-intentioned agent may not have the skills, tools or technology to make the experience easy for you. There are lots of hidden activities that may take up unexpected time, and a market expert will save you time and energy.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;span lang="EN"&gt;3. A Market Insider&lt;span style="background: yellow; mso-highlight: yellow;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;While most agents can pull market stats about a neighborhood, community or city, they may not understand important trends or developments that would affect your transaction. These can include the state of the school district, issues with a homeowner association, new businesses in the area, zoning rules or trends in home prices.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Market experts live and breathe local real estate and know the trigger points for buying and selling in this market. We also stay current on effective marketing and negotiation practices, resulting in our track record of success.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;For sellers, we understand what features of your home and neighborhood are assets in the selling process. And for buyers, we share a deep understanding of market factors, including school and neighborhood quality, crime statistics, speed of sales and more.&lt;span style="color: red;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;/span&gt;&lt;/div&gt; &lt;table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 397px;"&gt; &lt;tbody&gt; &lt;tr style="height: 55.2pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"&gt; &lt;td style="border: solid black 1.0pt; height: 55.2pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 297.75pt;" valign="top" width="397"&gt; &lt;div class="MsoNormal"&gt; &lt;i&gt;&lt;u&gt;&lt;span lang="EN"&gt;Takeaway&lt;/span&gt;&lt;/u&gt;&lt;span lang="EN"&gt;: Getting relevant and specific market knowledge can be difficult and time consuming, which is why many real estate agents don’t have it. Whether you’re buying or selling a home, an experienced real estate agent is often the best source of information about a city, neighborhood, or even street … we’re literally conducting market research every day.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;&lt;br /&gt;4. A Strong Negotiator&lt;/span&gt;&lt;/b&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Amazing agents truly set themselves apart in their ability to negotiate. Unfortunately, a large portion of agents don’t commit their full time to increasing this key skill.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Real estate negotiations can be challenging, even for seasoned professionals. It takes skill, experience and a knowledge of how to fight for your client’s best interests. While any agent can enter negotiations to buy or sell a home, they may not know the effective strategies to exit those negotiations with the result you want.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Experienced Realtors focus on negotiation as a key skill. We understand what to do before entering negotiations (establishing the upper hand to set up the best outcome), as well as during the process (when to offer or accept concessions).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;/span&gt;&lt;/div&gt; &lt;table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 364px;"&gt; &lt;tbody&gt; &lt;tr style="height: 35.75pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"&gt; &lt;td style="border: solid black 1.0pt; height: 35.75pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 273.0pt;" valign="top" width="364"&gt; &lt;div class="MsoNormal"&gt; &lt;i&gt;&lt;u&gt;&lt;span lang="EN"&gt;Takeaway&lt;/span&gt;&lt;/u&gt;&lt;span lang="EN"&gt;: Many agents can feel the stress of the negotiation process, and may agree to terms of the buyer/seller. Working with a market expert will help ensure you get the best deal, not just the fastest deal.&lt;u&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/u&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;&lt;br /&gt;5. An Effective Closer&lt;/span&gt;&lt;/b&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Closing a deal fast is often a good thing. For buyers, it means you found the home you wanted quickly. For sellers, it often means you can avoid the added expenses of mortgage and utility payments, and maximize the value of your home sale.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;However, an agent solely focused on speed can make decisions that aren’t in your best interests. Top real estate professionals know how to not only achieve your real estate goals quickly, but in the right way to avoid potential pitfalls.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Just like negotiations, the paperwork and process of closing a real estate transaction are complicated. And they can be overwhelming for the average agent who hasn’t handled a lot of transactions. Sales contracts, property disclosures, occupancy agreements and even lead paint records need to be executed with precision. Your agent not only needs to be familiar with these, but also stay current on any changes in requirements or regulations.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Market experts have a strong understanding of real estate contracts, timelines, clauses and contingencies within the closing process. In fact, avoiding pitfalls during the closing process is where many sellers find an experienced Realtor is a huge asset.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt; &lt;table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 385px;"&gt; &lt;tbody&gt; &lt;tr style="height: 46.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"&gt; &lt;td style="border: solid black 1.0pt; height: 46.55pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 288.75pt;" valign="top" width="385"&gt; &lt;div class="MsoNormal"&gt; &lt;i&gt;&lt;u&gt;&lt;span lang="EN"&gt;Takeaway&lt;/span&gt;&lt;/u&gt;&lt;span lang="EN"&gt;: Many agents don’t have a firm understanding of contracts. Because a real estate transaction often involves a significant investment, even a small mistake can mean serious trouble. With that in mind, it’s often best, and most responsible, to work with a true market expert.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;&lt;b&gt;&lt;span lang="EN"&gt;&amp;nbsp;&lt;/span&gt;&lt;/b&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;span lang="EN"&gt;5 QUESTIONS TO ASK YOUR REAL ESTATE AGENT&lt;/span&gt;&lt;/b&gt;&lt;span lang="EN" style="background: #FFF2CC;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;So how do you know if you’re working with an amazing agent?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;The first step would be to “shop around.” Many people work with the first agent they come across without a firm understanding of their level of experience. It’s always a good idea to interview a number of agents before selecting one. If you’ve gotten referrals from people you trust, then you may only need to interview 2-3 agents.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;However, it can be tough to know what to ask in the interview process. Here are some questions that can help you qualify the best agent to help you achieve your real estate goals:&lt;span style="color: #0b5394;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;i&gt;&lt;span lang="EN"&gt;1.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Can you send me some information about yourself?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Look for professionalism and consistency. What are their professional accomplishments? Also, try to identify how they approach their work. Look for a business person who has a strategy and solid support system. If they’re a newer agent, ask about their team’s dynamic and accomplishments.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;i&gt;&lt;span lang="EN"&gt;2.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; How long have you been in real estate?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;The average Realtor has 10 years of experience&lt;sup&gt;4&lt;/sup&gt;. But while longevity is important, even more telling are the number of transactions they have closed or been involved in. So feel free to also ask: “How many homes have you sold in this area?”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;i&gt;&lt;span lang="EN"&gt;3.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; What will you do to keep me informed?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Do you want daily or weekly reports from your agent? Will the agent be able to meet these expectations? Determine how much communication you want, and then find an agent who will give you the attention and time you want and deserve.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;i&gt;&lt;span lang="EN"&gt;4.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Can you provide me with further resources I may need?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;From market reports and pricing trends to school performance and crime statistics, top agents have resources at their disposal. In addition, market experts have built strong relationships with their extended team of professionals, and can often get expedient service or be able to “cash in a favor” for you should a need arise.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;i&gt;&lt;span lang="EN"&gt;5.&amp;nbsp; Seller only: Can you share with me your plan to market my property?&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&lt;span lang="EN"&gt; Many agents will simply put your home in the MLS and wait for it to sell. An amazing agent should have a detailed plan of how to get your home exposure on social media, to their local networks, and more.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;b&gt;&lt;span lang="EN"&gt;GET STARTED&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;Now that you’re armed with the &lt;i&gt;5 Attributes of Amazing Agents&lt;/i&gt; and the &lt;i&gt;Top Questions&lt;/i&gt; to ensure you work with the best possible real estate agent, you’re ready to start interviewing agents. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN"&gt;We’d love an opportunity to win your business. Schedule a free consultation with us to find out how true market experts can help you achieve your real estate goals!&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;br /&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;Sources:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"&gt; &lt;!--[if !supportLists]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;1.&lt;span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;National Association of REALTORS – &lt;/span&gt;&lt;span lang="EN"&gt;&lt;a href="https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics"&gt;&lt;span style="color: #1155cc; font-size: 9.0pt; line-height: 115%;"&gt;https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"&gt; &lt;!--[if !supportLists]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;2.&lt;span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;Financial Post – &lt;/span&gt;&lt;span lang="EN"&gt;&lt;a href="http://business.financialpost.com/personal-finance/mortgages-real-estate/canada-housing-bubble-agents/wcm/b49d4e3a-bd8d-4d1c-9566-bd3d80c8e23a"&gt;&lt;span style="color: #1155cc; font-size: 9.0pt; line-height: 115%;"&gt;http://business.financialpost.com/personal-finance/mortgages-real-estate/canada-housing-bubble-agents/wcm/b49d4e3a-bd8d-4d1c-9566-bd3d80c8e23a&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"&gt; &lt;!--[if !supportLists]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;3.&lt;span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;National Association of REALTORS – &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="MsoNormal"&gt; &lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;span lang="EN"&gt;&lt;a href="https://www.nar.realtor/reports/highlights-from-the-profile-of-home-buyers-and-sellers"&gt;&lt;span style="background: white; color: #1155cc; font-size: 9.5pt; line-height: 115%; mso-highlight: white;"&gt;https://www.nar.realtor/reports/highlights-from-the-profile-of-home-buyers-and-sellers&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span lang="EN" style="background: yellow; font-size: 9.0pt; line-height: 115%; mso-highlight: yellow;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; &lt;div class="separator" style="clear: both;"&gt; &lt;/div&gt; &lt;div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"&gt; &lt;!--[if !supportLists]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;4.&lt;span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;National Association of REALTORS – &lt;/span&gt;&lt;span lang="EN"&gt;&lt;a href="https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics"&gt;&lt;span style="color: #1155cc; font-size: 9.0pt; line-height: 115%;"&gt;https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span lang="EN" style="font-size: 9.0pt; line-height: 115%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt; </description>

Sacramento CA Real Estate Podcast with Thomas March

[email protected] (Thomas March)

The Consumer’s Guide to Hiring an Amazing Real Estate Agent

OCT 25, 2017-1 MIN
Sacramento CA Real Estate Podcast with Thomas March

The Consumer’s Guide to Hiring an Amazing Real Estate Agent

OCT 25, 2017-1 MIN

Description

<div class="separator" style="clear: both; text-align: left;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKiTSLilmVAh-GsO8ryBbJ3XhBhZlgiZDt3YbonlwF4YUJaF5qNgqrT1o1-bo5_6VmOj1UdkxPq0hz4jk_cNxjEBaXLNYQOhIfPCDWd-vjCFUQ2EAV27sp064kcfsVvlWVoN14jDfxVCUT/s1600/PASeptember2017DigitalMarketingCampaignSocialMediaImage-1505145947602.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="628" data-original-width="1200" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKiTSLilmVAh-GsO8ryBbJ3XhBhZlgiZDt3YbonlwF4YUJaF5qNgqrT1o1-bo5_6VmOj1UdkxPq0hz4jk_cNxjEBaXLNYQOhIfPCDWd-vjCFUQ2EAV27sp064kcfsVvlWVoN14jDfxVCUT/s400/PASeptember2017DigitalMarketingCampaignSocialMediaImage-1505145947602.jpg" width="400" /></a></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="MsoNormal"> <span lang="EN">When you’re buying or selling a home, it’s crucial to work with a qualified real estate agent. Not just a professional, but an amazing agent and a market expert. <i>So how do you ensure you’re hiring an amazing real estate agent?<o:p></o:p></i></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">There are currently more than two million real estate professionals in North America.<sup>1,2</sup> <span style="background: white; color: #222222; mso-highlight: white;">With so many options to choose from, how does a prospective home buyer or seller choose the right agent or broker? </span>According to the National Association of Realtors®, trust and reputation are the top deciding factors consumers use when hiring an agent.<sup>3</sup><o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">But how do you measure trust and reputation ... and what criteria can be used to help you make your decision?<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">In this guide, we've outlined the top attributes that amazing agents possess, as well as the questions you can ask to make sure you’re working with the right market expert to achieve your real estate goals.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><span lang="EN">5 ATTRIBUTES OF AN AMAZING AGENT<span style="color: red;"><o:p></o:p></span></span></b></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">As we mentioned above, not all real estate professionals are the same. And it’s easy to be overwhelmed by the options and information about working with real estate professionals to buy or sell your home. In fact, many real estate markets are oversaturated with agents.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">To help you understand what makes top agents and market experts stand apart from the competition, following are five key attributes of an amazing agent:<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><span lang="EN">1. A Pricing Specialist</span></b><span lang="EN"><o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">If an agent has their real estate license, they know the basics of the transaction process. They know what goes into buying and selling a home. However, there’s a difference between knowing the process and navigating it for an ideal result. This ideal result often means buying or selling a home for the best price.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">For buyers, amazing agents have a strong understanding of market trends, competition, and how to make your offer attractive to sellers. They can help you identify and secure a deal to ensure you get the home you want, within your desired budget.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">If you’re selling a home, market experts have experience pricing homes optimally for the market, and creating pricing plans to minimize the time spent selling the home. This will help you sell for your desired price, and avoid costs like additional mortgage and utility payments.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 451px;"> <tbody> <tr style="height: 34.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"> <td style="border: solid black 1.0pt; height: 34.55pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 338.25pt;" valign="top" width="451"> <div class="MsoNormal"> <i><u><span lang="EN">Takeaway</span></u><span lang="EN">: Whether buying or selling a home, pricing can be tricky. Market experts can help navigate best-possible pricing strategies, and also secure the home you want within your budget.<o:p></o:p></span></i></div> </td> </tr> </tbody></table> <br /><div class="MsoNormal"> <span lang="EN"><b><span lang="EN">2. An Effective Time Manager</span></b>&nbsp;</span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">It’s common to underestimate the amount of time it takes to buy or sell your home. The average real estate agent may not be utilizing the latest tools and technology to make the transaction easier and more cost effective for their clients. Market experts have tools and strategies at their disposal to minimize the amount of time you spend on the process.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">For sellers, market experts can make sure you only deal with qualified buyers, not the “window shoppers” who can waste your time. We also utilize the latest marketing practices to advertise and price your home effectively, ensuring it gets sold quickly.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">When looking to buy a home, inexperienced agents may waste your time by showing you homes that are not a good fit for you. A market expert knows how to prioritize your needs and wants to find you the ideal home within your budget. They also know how to spot “red flags” and can steer you away from homes that are likely to turn up major issues in a real estate inspection, saving you time and money.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">In addition, well-networked Realtors can gain access to the hottest listings before many websites do. Their extensive professional networks can help identify “pre-list” homes before they’re officially on the market. This can be invaluable in a highly-competitive real estate market.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 403px;"> <tbody> <tr style="height: 28.6pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"> <td style="border: solid black 1.0pt; height: 28.6pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 302.25pt;" valign="top" width="403"> <div class="MsoNormal"> <i><u><span lang="EN">Takeaway</span></u><span lang="EN">: Even a well-intentioned agent may not have the skills, tools or technology to make the experience easy for you. There are lots of hidden activities that may take up unexpected time, and a market expert will save you time and energy.<o:p></o:p></span></i></div> </td> </tr> </tbody></table> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><span lang="EN">3. A Market Insider<span style="background: yellow; mso-highlight: yellow;"><o:p></o:p></span></span></b></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">While most agents can pull market stats about a neighborhood, community or city, they may not understand important trends or developments that would affect your transaction. These can include the state of the school district, issues with a homeowner association, new businesses in the area, zoning rules or trends in home prices.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Market experts live and breathe local real estate and know the trigger points for buying and selling in this market. We also stay current on effective marketing and negotiation practices, resulting in our track record of success.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">For sellers, we understand what features of your home and neighborhood are assets in the selling process. And for buyers, we share a deep understanding of market factors, including school and neighborhood quality, crime statistics, speed of sales and more.<span style="color: red;"><o:p></o:p></span></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN"><br /></span></div> <div class="MsoNormal"> <span lang="EN"></span></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 397px;"> <tbody> <tr style="height: 55.2pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"> <td style="border: solid black 1.0pt; height: 55.2pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 297.75pt;" valign="top" width="397"> <div class="MsoNormal"> <i><u><span lang="EN">Takeaway</span></u><span lang="EN">: Getting relevant and specific market knowledge can be difficult and time consuming, which is why many real estate agents don’t have it. Whether you’re buying or selling a home, an experienced real estate agent is often the best source of information about a city, neighborhood, or even street … we’re literally conducting market research every day.<o:p></o:p></span></i></div> </td> </tr> </tbody></table> <div class="MsoNormal"> <span lang="EN"><b><span lang="EN"><br />4. A Strong Negotiator</span></b>&nbsp;</span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Amazing agents truly set themselves apart in their ability to negotiate. Unfortunately, a large portion of agents don’t commit their full time to increasing this key skill.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Real estate negotiations can be challenging, even for seasoned professionals. It takes skill, experience and a knowledge of how to fight for your client’s best interests. While any agent can enter negotiations to buy or sell a home, they may not know the effective strategies to exit those negotiations with the result you want.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Experienced Realtors focus on negotiation as a key skill. We understand what to do before entering negotiations (establishing the upper hand to set up the best outcome), as well as during the process (when to offer or accept concessions).<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN"></span></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 364px;"> <tbody> <tr style="height: 35.75pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"> <td style="border: solid black 1.0pt; height: 35.75pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 273.0pt;" valign="top" width="364"> <div class="MsoNormal"> <i><u><span lang="EN">Takeaway</span></u><span lang="EN">: Many agents can feel the stress of the negotiation process, and may agree to terms of the buyer/seller. Working with a market expert will help ensure you get the best deal, not just the fastest deal.<u><o:p></o:p></u></span></i></div> </td> </tr> </tbody></table> <div class="MsoNormal"> <span lang="EN"><b><span lang="EN"><br /></span></b></span></div> <div class="MsoNormal"> <span lang="EN"><b><span lang="EN"><br />5. An Effective Closer</span></b>&nbsp;</span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Closing a deal fast is often a good thing. For buyers, it means you found the home you wanted quickly. For sellers, it often means you can avoid the added expenses of mortgage and utility payments, and maximize the value of your home sale.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">However, an agent solely focused on speed can make decisions that aren’t in your best interests. Top real estate professionals know how to not only achieve your real estate goals quickly, but in the right way to avoid potential pitfalls.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Just like negotiations, the paperwork and process of closing a real estate transaction are complicated. And they can be overwhelming for the average agent who hasn’t handled a lot of transactions. Sales contracts, property disclosures, occupancy agreements and even lead paint records need to be executed with precision. Your agent not only needs to be familiar with these, but also stay current on any changes in requirements or regulations.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Market experts have a strong understanding of real estate contracts, timelines, clauses and contingencies within the closing process. In fact, avoiding pitfalls during the closing process is where many sellers find an experienced Realtor is a huge asset.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN"><b><span lang="EN"><br /></span></b></span></div> <table border="1" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; border: none; mso-border-alt: solid black 1.0pt; mso-border-insideh: 1.0pt solid black; mso-border-insidev: 1.0pt solid black; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-table-layout-alt: fixed; mso-yfti-tbllook: 1536; width: 385px;"> <tbody> <tr style="height: 46.55pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0; mso-yfti-lastrow: yes;"> <td style="border: solid black 1.0pt; height: 46.55pt; padding: 5.0pt 5.0pt 5.0pt 5.0pt; width: 288.75pt;" valign="top" width="385"> <div class="MsoNormal"> <i><u><span lang="EN">Takeaway</span></u><span lang="EN">: Many agents don’t have a firm understanding of contracts. Because a real estate transaction often involves a significant investment, even a small mistake can mean serious trouble. With that in mind, it’s often best, and most responsible, to work with a true market expert.<o:p></o:p></span></i></div> </td> </tr> </tbody></table> <div class="MsoNormal"> <span lang="EN"><b><span lang="EN"><br /></span></b></span></div> <div class="MsoNormal"> <span lang="EN"><b><span lang="EN">&nbsp;</span></b>&nbsp;</span></div> <div class="MsoNormal"> <b><span lang="EN">5 QUESTIONS TO ASK YOUR REAL ESTATE AGENT</span></b><span lang="EN" style="background: #FFF2CC;"><o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">So how do you know if you’re working with an amazing agent?<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">The first step would be to “shop around.” Many people work with the first agent they come across without a firm understanding of their level of experience. It’s always a good idea to interview a number of agents before selecting one. If you’ve gotten referrals from people you trust, then you may only need to interview 2-3 agents.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">However, it can be tough to know what to ask in the interview process. Here are some questions that can help you qualify the best agent to help you achieve your real estate goals:<span style="color: #0b5394;"><o:p></o:p></span></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><i><span lang="EN">1.&nbsp;&nbsp;&nbsp;&nbsp; Can you send me some information about yourself?<o:p></o:p></span></i></b></div> <div class="MsoNormal"> <span lang="EN">Look for professionalism and consistency. What are their professional accomplishments? Also, try to identify how they approach their work. Look for a business person who has a strategy and solid support system. If they’re a newer agent, ask about their team’s dynamic and accomplishments.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><i><span lang="EN">2.&nbsp;&nbsp;&nbsp;&nbsp; How long have you been in real estate?<o:p></o:p></span></i></b></div> <div class="MsoNormal"> <span lang="EN">The average Realtor has 10 years of experience<sup>4</sup>. But while longevity is important, even more telling are the number of transactions they have closed or been involved in. So feel free to also ask: “How many homes have you sold in this area?”<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><i><span lang="EN">3.&nbsp;&nbsp;&nbsp;&nbsp; What will you do to keep me informed?<o:p></o:p></span></i></b></div> <div class="MsoNormal"> <span lang="EN">Do you want daily or weekly reports from your agent? Will the agent be able to meet these expectations? Determine how much communication you want, and then find an agent who will give you the attention and time you want and deserve.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><i><span lang="EN">4.&nbsp;&nbsp;&nbsp;&nbsp; Can you provide me with further resources I may need?<o:p></o:p></span></i></b></div> <div class="MsoNormal"> <span lang="EN">From market reports and pricing trends to school performance and crime statistics, top agents have resources at their disposal. In addition, market experts have built strong relationships with their extended team of professionals, and can often get expedient service or be able to “cash in a favor” for you should a need arise.<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><i><span lang="EN">5.&nbsp; Seller only: Can you share with me your plan to market my property?</span></i></b><i><span lang="EN"> Many agents will simply put your home in the MLS and wait for it to sell. An amazing agent should have a detailed plan of how to get your home exposure on social media, to their local networks, and more.<o:p></o:p></span></i></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <b><span lang="EN">GET STARTED<o:p></o:p></span></b></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">Now that you’re armed with the <i>5 Attributes of Amazing Agents</i> and the <i>Top Questions</i> to ensure you work with the best possible real estate agent, you’re ready to start interviewing agents. <o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN">We’d love an opportunity to win your business. Schedule a free consultation with us to find out how true market experts can help you achieve your real estate goals!<o:p></o:p></span></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <span lang="EN" style="font-size: 9.0pt; line-height: 115%;">Sources:<o:p></o:p></span></div> <div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"> <!--[if !supportLists]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">1.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">National Association of REALTORS – </span><span lang="EN"><a href="https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics"><span style="color: #1155cc; font-size: 9.0pt; line-height: 115%;">https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics</span></a></span><span lang="EN" style="font-size: 9.0pt; line-height: 115%;"><o:p></o:p></span></div> <div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"> <!--[if !supportLists]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">2.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">Financial Post – </span><span lang="EN"><a href="http://business.financialpost.com/personal-finance/mortgages-real-estate/canada-housing-bubble-agents/wcm/b49d4e3a-bd8d-4d1c-9566-bd3d80c8e23a"><span style="color: #1155cc; font-size: 9.0pt; line-height: 115%;">http://business.financialpost.com/personal-finance/mortgages-real-estate/canada-housing-bubble-agents/wcm/b49d4e3a-bd8d-4d1c-9566-bd3d80c8e23a</span></a></span><span lang="EN" style="font-size: 9.0pt; line-height: 115%;"><o:p></o:p></span></div> <div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"> <!--[if !supportLists]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">3.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">National Association of REALTORS – <o:p></o:p></span></div> <div class="MsoNormal"> <span lang="EN" style="font-size: 9.0pt; line-height: 115%;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span lang="EN"><a href="https://www.nar.realtor/reports/highlights-from-the-profile-of-home-buyers-and-sellers"><span style="background: white; color: #1155cc; font-size: 9.5pt; line-height: 115%; mso-highlight: white;">https://www.nar.realtor/reports/highlights-from-the-profile-of-home-buyers-and-sellers</span></a></span><span lang="EN" style="background: yellow; font-size: 9.0pt; line-height: 115%; mso-highlight: yellow;"><o:p></o:p></span></div> <div class="separator" style="clear: both;"> </div> <div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;"> <!--[if !supportLists]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">4.<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><!--[endif]--><span lang="EN" style="font-size: 9.0pt; line-height: 115%;">National Association of REALTORS – </span><span lang="EN"><a href="https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics"><span style="color: #1155cc; font-size: 9.0pt; line-height: 115%;">https://www.nar.realtor/field-guides/field-guide-to-quick-real-estate-statistics</span></a></span><span lang="EN" style="font-size: 9.0pt; line-height: 115%;"><o:p></o:p></span></div>