Digital Marketplace

Dave Johnson, Chief Strategic Officer at Chorus, discussed the company's mission to create healthier indoor spaces using technology developed to combat Ebola. Chorus, based in Massachusetts, focuses on three areas: indoor agriculture, food freshness, and human health in indoor spaces. The company's first products, utilizing chlorine dioxide, are set to launch in Q1 2025, with a pilot program already underway. Chorus has four issued patents and is targeting the indoor cannabis market first. The team comprises experienced entrepreneurs and scientists, backed by a deep advisory board. The company will exhibit at MJ Biz in December, showcasing prototypes and offering site visits to interested cultivators.

Eliza Foltz, Chief Growth Officer at Pretaa, discussed their outcome-based measurement tool for addiction and substance use disorder (SUD) treatment. PRETA uses a proprietary biometric ring to monitor heart rate, sleep, and activity, providing data to treatment centers for early intervention. The tool has been used by hundreds of people and is expanding to thousands. Pretaa's data helps secure longer treatment stays and aids in early relapse detection. Foltz emphasized the importance of client trust and education in the implementation process. Pretaa aims to expand into adolescent facilities and eventually detect cravings in real-time, potentially saving lives.

Kathy Gaughran, Senior Marketing Strategist at Health Care Success, discussed her extensive experience in healthcare marketing, highlighting her work with over 4,000 clients in North America. She emphasized the importance of local search optimization, patient experience, and strategic branding strategies. Gaughran noted the challenges in the healthcare sector, including the impact of private equity and the evolving landscape of telehealth. She also stressed the need for ethical marketing practices and the integration of traditional and digital marketing strategies. Health Care Success offers comprehensive marketing solutions, including branding, SEO, content creation, and staff training, to enhance client acquisition and retention.

Ellie Gordon, founder of Behaivior, discussed the company's AI-driven behavioral health technology and wearables aimed at crisis aversion and mental health support. Behaivior's platform, which includes a wearable device and mobile app, uses machine learning to predict and prevent health crises, improve patient outcomes, and enhance staff retention. Gordon emphasized the high relapse rates in substance use disorders, especially with fentanyl-laced drugs, and highlighted the need for personalized care. She shared her motivation, rooted in personal experiences and a desire to help others, and discussed the challenges female entrepreneurs face, particularly in the health tech space.

Ian and Tamara Dowling from Lit Path Ministries discussed their mission to provide therapy scholarships for those struggling with addiction and mental health issues. They manage the organization virtually from Greenville, South Carolina, to keep costs low. Tamara and Ian shared their personal recovery stories, emphasizing the financial barriers to accessing mental health care. Lit Path offers partial scholarships, requiring recipients to contribute a portion of their income. They recently expanded their program to include all mental health services, not just addiction treatment. The organization relies on donations and sponsorships to support their scholarship fund, which aims to be the largest of its kind globally.