<p><span style="font-weight: 400;">Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently</span> <span style="font-weight: 400;">market your brand so you flourish. </span></p> <p><span style="font-weight: 400;">Today’s guest is William Leach. </span></p> <p><span style="font-weight: 400;">Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing.</span></p> <p><span style="font-weight: 400;">Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.</span></p>