The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.  This entire season of Amplify has focused on the role of the business development professional in CPA firm. This episode features Favor Lee, director of business development at EisnerAmper, and Melissa Lang, director of client engagement at the global law firm K&L Gates, who delve into the world of business development from within their respective industries.  Listen in to hear how effective business development hinges on a combination of expertise, interpersonal skills and a genuine commitment to understanding and solving clients' needs. For more more Amplify episodes and find out about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener">accountingmarketing.org/category/amplify/</a>

<description>&lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt; &lt;/span&gt;&lt;span style="mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;This entire season of Amplify has focused on the role of the business development professional in CPA firm. This episode features Favor Lee, director of business development at EisnerAmper, and Melissa Lang, director of client engagement at the global law firm K&amp;L Gates, who delve into the world of business development from within their respective industries. &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Listen in to hear how effective business development hinges on a combination of expertise, interpersonal skills and a genuine commitment to understanding and solving clients' needs.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;For more more Amplify episodes and find out about the Association for Accounting Marketing, visit &lt;a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener"&gt;accountingmarketing.org/category/amplify/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt; &lt;/span&gt;&lt;/p&gt;</description>

The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.  This entire...

Comparing Legal and CPA Firm BDEs – Amplify S4E7

When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management.  As we talk all about the business development professional role in accounting firms in this season of Amplify, you aren’t going to want to miss this episode that explores how you manage these types of professionals. Nikki Bergersen, principal and director of sales at Rehmann, dives into the secrets to effective management of business development teams. Listen in to hear how to unlock success in your business developer team. For more more Amplify episodes and find out about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener">accountingmarketing.org/category/amplify/</a>

<description>&lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management.&lt;/span&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;As we talk all about the business development professional role in accounting firms in this season of Amplify, you aren’t going to want to miss this episode that explores how you manage these types of professionals. Nikki Bergersen, principal and director of sales at Rehmann, dives into the secrets to effective management of business development teams.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Listen in to hear how to unlock success in your business developer team.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;For more more Amplify episodes and find out about the Association for Accounting Marketing, visit &lt;a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener"&gt;accountingmarketing.org/category/amplify/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description>

When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management.  As we talk all about the business development professional...

Managing a Sales Person or Team for Accounting Firms – Amplify S4E6

A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm. In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more. Be sure to listen in to hear how an effectively executed culture change can propel a firm's growth and success in the long run. For more more Amplify episodes and find out about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener">accountingmarketing.org/category/amplify/</a>

<description>&lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Be sure to listen in to hear how an effectively executed culture change can propel a firm's growth and success in the long run.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;For more more Amplify episodes and find out about the Association for Accounting Marketing, visit &lt;a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener"&gt;accountingmarketing.org/category/amplify/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description>

A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm. In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses...

Building a Business Development Culture That Drives Growth for Accounting Firms – Amplify S4E5

Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a "two plus two equals five" approach, harnessing their collective potential.  In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how BDEs and marketing can work together. Chris Perrino, principal of business development at Barnes Dennig, talks about the marketing BD handoff, how the two functions can work together, reporting structure and more.  Listen in to discover the magic of collaboration between business development (BD) and marketing teams! For more more Amplify episodes and find out about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener">accountingmarketing.org/category/amplify/</a>

<description>&lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a "two plus two equals five" approach, harnessing their collective potential. &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how BDEs and marketing can work together. Chris Perrino, principal of business development at Barnes Dennig, talks about the marketing BD handoff, how the two functions can work together, reporting structure and more. &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Listen in to discover the magic of collaboration between business development (BD) and marketing teams!&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;For more more Amplify episodes and find out about the Association for Accounting Marketing, visit &lt;a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener"&gt;accountingmarketing.org/category/amplify/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description>

Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a "two plus two equals five" approach, harnessing their collective potential.  In this...

How Business Developers Work with Marketing – Amplify S4E4

Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts. In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how firm leadership should work with a business developer and vice versa. It features Adam Klein, chief growth officer at Bennett Thrasher and a former BDE himself, who shares his thoughts on setting strategy, when to bring a partner into a lead, BD KPIs and much more.  Listen in to hear why, whether you are a business developer or a partner seeking a more collaborative approach, initiating strategic conversations is the key to success. For more more Amplify episodes and find out about the Association for Accounting Marketing, visit <a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener">accountingmarketing.org/category/amplify/</a>

<description>&lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how firm leadership should work with a business developer and vice versa. It features Adam Klein, chief growth officer at Bennett Thrasher and a former BDE himself, who shares his thoughts on setting strategy, when to bring a partner into a lead, BD KPIs and much more. &lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;Listen in to hear why, whether you are a business developer or a partner seeking a more collaborative approach, initiating strategic conversations is the key to success.&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal" style= "margin-bottom: 0in; line-height: normal;"&gt;&lt;span style= "mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;"&gt;For more more Amplify episodes and find out about the Association for Accounting Marketing, visit &lt;a href= "https://accountingmarketing.org/category/amplify/" target="_blank" rel= "noopener"&gt;accountingmarketing.org/category/amplify/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description>

Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts. In this season of Amplify we’re talking about...

How Business Developers Work with Firm Leadership – Amplify S4E3

Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership.

Amplify is a production of the Association for Accounting Marketing (AAM).

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