<p>This week I'm talking customer research with Eteinne Garbugli. Eteinne is the author of a book called <a href="http://leanb2bbook.com/">Lean B2B</a>, and after learning that his book included our <a href="https://shop.stackingthebricks.com/sales-safari-101">Sales Safari customer research framework</a>, I offered to talk with him and answer some of his remaining questions about the methodology.</p><p>In the next 30 minutes, you'll hear Eteinne and I talk about:<br />- the surprising origin of Sales Safari itself<br />- what we really mean when we say "customer pain" and the many forms it can take<br />- why strategically choosing an audience is actually a lot more straightforward than most entrepreneurs make it<br /> </p><p>...and a whole lot more.</p><p>In the <a href="https://leanb2bbook.com/blog/alex-hillman-sales-safari/">full interview</a>, we also talked about a bunch of other topics related to entrepreneurship and some of Eteinne's favorite lessons in <a href="https://tiny.mba">The Tiny MBA</a>, but you're here for the Sales Safari so I'm jumping straight into that here on the podcast feed!</p><p>This is some of the most in-depth information we've ever published about Sales Safari outside of our paid courses, so I'm excited to share it and hope it helps you understand and reach <i>your</i> audiences.</p><p>Ready? Here we go. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>