<p>I recently joined friend <a href="https://twitter.com/jonathanstark">Jonathan Stark</a> on his <a href="https://podcast.ditchinghourly.com/">podcast "Ditching Hourly"</a> where he typically talks about business strategies and best practices for helping freelancers and consultants escape hourly billing. And we talked about that world of business quite a bit, including how people often copy the wrong parts of the successes they've seen.</p><p>But as a self-published <i>digital</i> author himself, Jonathan also wanted to grill me on exactly how we launched The Tiny MBA and sold thousands of copies without a publishing deal...and without boxes of books sitting in my basement.</p><p>So I indulged him!</p><p>In this episode, you're going to hear my answers to Jonathan's questions about:</p><ul><li>Why we decided to make The Tiny MBA a physical, printed book in the first place</li><li>How and why we picked our printing and distribution partner (and why it's not Amazon)</li><li>And Jonathan and I riff on my new "secret weapon" for building pre-launch momentum, and why it created a 90% conversion rate and some of the <i>fastest</i> sales I've ever seen.</li></ul><p>I also learned that Jonathan went to music school, and the comparison he draws in the first few moments between learning both business and music through <strong>style practices</strong> still has me thinking about it weeks later!</p><p>I'm excited to see Jonathan ship his first paperback book in the future, and if you're inspired to consider self-publishing a print book, I hope the stories and suggestions in this episode help you too.</p><p>WIth that, let's get into my conversation with Jonathan Stark from the <a href="https://podcast.ditchinghourly.com/">Ditching Hourly podcast</a>.</p><p> </p><p>Ready? Here we go.</p><p> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>