<description>&lt;p data-start="214" data-end="466"&gt;On this week's episode, Chris is joined by Kaila Vander Horn (Head of Content at Speedwork) for a discussion about B2B content on LinkedIn. Kaila has more than a decade of experience in social media and digital marketing and we explore how she advanced professionally to where she is today, earning the trust of businesses and c-suite executives. &lt;/p&gt; &lt;p&gt;Hot Topic for This Week's Episode: B2B Content and LinkedIn &lt;/p&gt; &lt;p data-start="1580" data-end="1659"&gt;And of course, learn why Kaila socials on this week's episode of Why I Social!&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Kaila's Links: &lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://www.linkedin.com/in/kailavanderhorn/" target= "_blank" rel="noopener"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;&lt;a href= "https://www.linkedin.com/pulse/why-i-social-newsletter-february-2025-christopher-barrows--aovof/?trackingId=JZfZEd%2BuSfe2qSoLj6TBUQ%3D%3D"&gt; Read and Subscribe&lt;/a&gt; to the latest Why I Social Newsletter [LinkedIn]&lt;br /&gt; &lt;br /&gt; About our sponsor:&lt;/strong&gt;&lt;br /&gt; The &lt;strong&gt;National Institute for Social Media (NISM)&lt;/strong&gt; empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals. &lt;br /&gt; &lt;br /&gt; &lt;strong&gt;Learn more about how you can advance your career at &lt;/strong&gt;&lt;a href= "https://nismonline.org/"&gt;https://nismonline.org/&lt;/a&gt;&lt;br /&gt; &lt;br /&gt; &lt;em&gt;The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.&lt;/em&gt; &lt;/p&gt;</description>

Why I Social

Christopher Barrows

Episode 35 - Kaila Vander Horn

APR 21, 202634 MIN
Why I Social

Episode 35 - Kaila Vander Horn

APR 21, 202634 MIN

Description

On this week's episode, Chris is joined by Kaila Vander Horn (Head of Content at Speedwork) for a discussion about B2B content on LinkedIn. Kaila has more than a decade of experience in social media and digital marketing and we explore how she advanced professionally to where she is today, earning the trust of businesses and c-suite executives. Hot Topic for This Week's Episode: B2B Content and LinkedIn And of course, learn why Kaila socials on this week's episode of Why I Social! Kaila's Links: LinkedIn Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.