The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of <a href= "https://amzn.to/4bSKtKq">The New Rules of Marketing and PR</a> offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of <a href="https://amzn.to/4bSKtKq">The New Rules of Marketing and PR</a> has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of <a href="https://amzn.to/4bSKtKq">The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly</a> is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. <a href="https://amzn.to/4bSKtKq">The New Rules of Marketing & PR</a> has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... <a href= "https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott"> https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott</a>

<description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;The New Rules of Marketing &amp; PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly&lt;/strong&gt;&lt;/em&gt; (9th Edition) by David Meerman Scott&lt;/p&gt; &lt;p&gt;ABOUT THE BOOK:&lt;/p&gt; &lt;p&gt;&lt;strong&gt;The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task. &lt;/p&gt; &lt;p&gt;How can you keep your product or service from getting lost in the digital clutter? The ninth edition of &lt;a href= "https://amzn.to/4bSKtKq"&gt;&lt;em&gt;The New Rules of Marketing and PR&lt;/em&gt;&lt;/a&gt; offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.&lt;/p&gt; &lt;p&gt;An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. &lt;/p&gt; &lt;p&gt;You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!&lt;/p&gt; &lt;p&gt;The latest edition of &lt;a href="https://amzn.to/4bSKtKq"&gt;&lt;em&gt;The New Rules of Marketing and PR&lt;/em&gt;&lt;/a&gt; has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. &lt;/p&gt; &lt;p&gt;The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. &lt;/p&gt; &lt;p&gt;The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you:&lt;/p&gt; &lt;p&gt;Incorporate the new rules that will keep you ahead of the digital marketing curve&lt;br /&gt; Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you&lt;br /&gt; Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications&lt;/p&gt; &lt;p&gt;The ninth edition of &lt;a href="https://amzn.to/4bSKtKq"&gt;&lt;em&gt;The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly&lt;/em&gt;&lt;/a&gt; is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.&lt;/p&gt; &lt;p&gt;ABOUT THE AUTHOR:&lt;/p&gt; &lt;p&gt;David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. &lt;/p&gt; &lt;p&gt;He is the author or co-author of 12 books including &lt;em&gt;The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing &amp; PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans&lt;/em&gt;, and &lt;em&gt;Marketing the Moon: The Selling of the Apollo Lunar Program.&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://amzn.to/4bSKtKq"&gt;&lt;em&gt;The New Rules of Marketing &amp; PR&lt;/em&gt;&lt;/a&gt; has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. &lt;/p&gt; &lt;p&gt;And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest!&lt;/p&gt; &lt;p&gt;Click here for this episode's website page with the links mentioned during the interview...&lt;/p&gt; &lt;p&gt;&lt;a href= "https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott"&gt; https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to...

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir  ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stuck deals and "no-decision" effectively doubles the cost of every sale, and wastes somewhere around one-half of every sales professional's time. The good news is that if we can unstick our deals (or even better, prevent them from sticking in the first place) we can effectively double our sales, dramatically shorten our sales cycles, and double our commissions. What you will learn in <a href= "https://amzn.to/4fv6AJJ">Unsticking Deals</a>: <ul> <li>Surprisingly, stalled deals are caused by just three things. The Universal Root Cause Maxim explains the three reasons deals stall in a single sentence.</li> <li>The five common sales issues that cause sales professionals to stick their deals.</li> <li>The three things that cause customers to suffer from indecision and how to overcome them.</li> <li>Why deals stall due to business case issues and the three simple things that need to be in every business case to prevent stalls.</li> <li>Five key prevention strategies that will prevent your deal from ever sticking in the first place.</li> <li>The five key plays for unsticking your deals - complete with templates and examples.</li> </ul> This book is designed to be a quick reference guide. Each chapter has been designed to be brief and concise with actionable steps you can take right now to unstick your deal.  Once you’ve identified why your deal is stuck you can jump right to that chapter for solutions. These short chapters are arranged into six logical parts: <ul> <li>Part 1 – Preventing Deals From Sticking</li> <li>Part 2 – Unsticking Plays</li> <li>Part 3 – What Causes Stuck Deals</li> <li>Part 4 – Strategies for Unsticking Deals Caused by Sales Issues</li> <li>Part 5 – Strategies for Unsticking Deals Caused by Client Indecision</li> <li>Part 6 – Strategies for Unsticking Deals Caused by Business Case Issues</li> </ul> This book is for all those entrepreneurs, business leaders, and sales professionals who want to close those bloated pipelines and prevent deals from getting stuck in the first place. Reading this book will teach you how to unstick deals, shorten your sales cycle, and prevent deals from sticking to begin with. ABOUT THE AUTHOR: James Muir is the founder and CEO of Best Practice International and the bestselling author of the #1 book on closing sales – The Perfect Close: The Secret To Closing Sales, which was featured on episode 149 of The Marketing Book Podcast in 2017.  James is a 30-year veteran of sales having served in every role – from individual contributor to executive VP.  James has an extensive background in healthcare where he has sold to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others. And, interesting fact – he is an accomplished guitarist! Click here for this episode's website page with the links mentioned during the interview... <a href= "https://www.salesartillery.com/marketing-book-podcast/unsticking-deals-james-muir"> https://www.salesartillery.com/marketing-book-podcast/unsticking-deals-james-muir</a>

<description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place&lt;/strong&gt;&lt;/em&gt; by James Muir &lt;/p&gt; &lt;p&gt;ABOUT THE BOOK:&lt;/p&gt; &lt;p&gt;Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision.&lt;/p&gt; &lt;p&gt;The implications are staggering. This fact means that the problem of stuck deals and "no-decision" effectively doubles the cost of every sale, and wastes somewhere around one-half of every sales professional's time.&lt;/p&gt; &lt;p&gt;The good news is that if we can unstick our deals (or even better, prevent them from sticking in the first place) we can effectively double our sales, dramatically shorten our sales cycles, and double our commissions.&lt;/p&gt; &lt;p&gt;What you will learn in &lt;a href= "https://amzn.to/4fv6AJJ"&gt;&lt;em&gt;Unsticking Deals&lt;/em&gt;&lt;/a&gt;:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Surprisingly, stalled deals are caused by just three things. The Universal Root Cause Maxim explains the three reasons deals stall in a single sentence.&lt;/li&gt; &lt;li&gt;The five common sales issues that cause sales professionals to stick their deals.&lt;/li&gt; &lt;li&gt;The three things that cause customers to suffer from indecision and how to overcome them.&lt;/li&gt; &lt;li&gt;Why deals stall due to business case issues and the three simple things that need to be in every business case to prevent stalls.&lt;/li&gt; &lt;li&gt;Five key prevention strategies that will prevent your deal from ever sticking in the first place.&lt;/li&gt; &lt;li&gt;The five key plays for unsticking your deals - complete with templates and examples.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;This book is designed to be a quick reference guide. Each chapter has been designed to be brief and concise with actionable steps you can take right now to unstick your deal. &lt;/p&gt; &lt;p&gt;Once you’ve identified why your deal is stuck you can jump right to that chapter for solutions. These short chapters are arranged into six logical parts:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Part 1 – Preventing Deals From Sticking&lt;/li&gt; &lt;li&gt;Part 2 – Unsticking Plays&lt;/li&gt; &lt;li&gt;Part 3 – What Causes Stuck Deals&lt;/li&gt; &lt;li&gt;Part 4 – Strategies for Unsticking Deals Caused by Sales Issues&lt;/li&gt; &lt;li&gt;Part 5 – Strategies for Unsticking Deals Caused by Client Indecision&lt;/li&gt; &lt;li&gt;Part 6 – Strategies for Unsticking Deals Caused by Business Case Issues&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;This book is for all those entrepreneurs, business leaders, and sales professionals who want to close those bloated pipelines and prevent deals from getting stuck in the first place.&lt;/p&gt; &lt;p&gt;Reading this book will teach you how to unstick deals, shorten your sales cycle, and prevent deals from sticking to begin with.&lt;/p&gt; &lt;p&gt;ABOUT THE AUTHOR:&lt;/p&gt; &lt;p&gt;James Muir is the founder and CEO of Best Practice International and the bestselling author of the #1 book on closing sales – &lt;em&gt;The Perfect Close: The Secret To Closing Sales&lt;/em&gt;, which was featured on episode 149 of The Marketing Book Podcast in 2017. &lt;/p&gt; &lt;p&gt;James is a 30-year veteran of sales having served in every role – from individual contributor to executive VP. &lt;/p&gt; &lt;p&gt;James has an extensive background in healthcare where he has sold to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others.&lt;/p&gt; &lt;p&gt;And, interesting fact – he is an accomplished guitarist!&lt;/p&gt; &lt;p&gt;Click here for this episode's website page with the links mentioned during the interview...&lt;/p&gt; &lt;p&gt;&lt;a href= "https://www.salesartillery.com/marketing-book-podcast/unsticking-deals-james-muir"&gt; https://www.salesartillery.com/marketing-book-podcast/unsticking-deals-james-muir&lt;/a&gt;&lt;/p&gt;</description>

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir  ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of...

501 Unsticking Deals by James Muir

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.   People don't make decisions with their conscious mind, but on instinct.  In <a href="https://amzn.to/3Sm9WEX">The Power of Instinct</a>, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short.  Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.   Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it.  With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice.  With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: <ul> <li>What kind of messages create the greatest amount of positive associations;</li> <li>Why finding new customers accelerates growth and relying on existing ones is a trap;</li> <li>Why emotional stories are not enough to drive trial and long-term brand loyalty.</li> </ul> Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience. ABOUT THE AUTHOR: Leslie Zane has been turning the marketing industry on its head for the past 30 years.   As the founder of Triggers, a brand consultancy firm built on the premise that instinct, rather than conscious thought guides brand decisions, Leslie has accelerated growth for Fortune 100 companies like Pepsico, Mars, Aetna, Kraft Foods, and McDonald's.  Her work has been featured in Harvard Business Review, MIT Sloan Review, Forbes, Barrons, TEDx, Scientific American, and more. Leslie is a graduate of Yale University (home of the fighting Bulldogs) and later earned an MBA from Harvard Business School. And, interesting fact – at Yale, Leslie was a member of the Proof of the Pudding a capella singing group! Click here for this episode's website page with the links mentioned during the interview... <a href= "https://www.salesartillery.com/marketing-book-podcast/power-instinct-leslie-zane"> https://www.salesartillery.com/marketing-book-podcast/power-instinct-leslie-zane</a>

<description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;The Power of Instinct: The New Rules of Persuasion in Business and Life&lt;/strong&gt;&lt;/em&gt; by Leslie Zane&lt;/p&gt; &lt;p&gt;ABOUT THE BOOK:&lt;/p&gt; &lt;p&gt;Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.&lt;br /&gt;  &lt;br /&gt; People don't make decisions with their conscious mind, but on instinct. &lt;/p&gt; &lt;p&gt;In &lt;a href="https://amzn.to/3Sm9WEX"&gt;&lt;em&gt;The Power of Instinct&lt;/em&gt;&lt;/a&gt;, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. &lt;/p&gt; &lt;p&gt;Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.&lt;br /&gt;  &lt;br /&gt; Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. &lt;/p&gt; &lt;p&gt;With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. &lt;/p&gt; &lt;p&gt;With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;What kind of messages create the greatest amount of positive associations;&lt;/li&gt; &lt;li&gt;Why finding new customers accelerates growth and relying on existing ones is a trap;&lt;/li&gt; &lt;li&gt;Why emotional stories are not enough to drive trial and long-term brand loyalty.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.&lt;/p&gt; &lt;p&gt;ABOUT THE AUTHOR:&lt;/p&gt; &lt;p&gt;Leslie Zane has been turning the marketing industry on its head for the past 30 years.  &lt;/p&gt; &lt;p&gt;As the founder of Triggers, a brand consultancy firm built on the premise that instinct, rather than conscious thought guides brand decisions, Leslie has accelerated growth for Fortune 100 companies like Pepsico, Mars, Aetna, Kraft Foods, and McDonald's. &lt;/p&gt; &lt;p&gt;Her work has been featured in &lt;em&gt;Harvard Business Review, MIT Sloan Review, Forbes, Barrons,&lt;/em&gt; TEDx&lt;em&gt;, Scientific American&lt;/em&gt;, and more.&lt;/p&gt; &lt;p&gt;Leslie is a graduate of Yale University (home of the fighting Bulldogs) and later earned an MBA from Harvard Business School.&lt;/p&gt; &lt;p&gt;And, interesting fact – at Yale, Leslie was a member of the Proof of the Pudding a capella singing group!&lt;/p&gt; &lt;p&gt;Click here for this episode's website page with the links mentioned during the interview...&lt;/p&gt; &lt;p&gt;&lt;a href= "https://www.salesartillery.com/marketing-book-podcast/power-instinct-leslie-zane"&gt; https://www.salesartillery.com/marketing-book-podcast/power-instinct-leslie-zane&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into...

500 The Power of Instinct by Leslie Zane

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal  ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.  But in the real world, this is often not the case.  <a href="https://amzn.to/4cXEIMe">The Consumer Behaviour Book</a> combines elements of economics and psychology to help you understand how and why consumers behave the way they do. Using behavioral economics as the foundation, the author explains the anomalies in consumer choices and what influences human behavior, preferences, and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behavior.  Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. ABOUT THE AUTHOR: Anthony “Tas” Tasgal is a man of many lanyards: trainer, author, TEDx speaker, brand and communications strategist, and lecturer.  His area of expertise includes storytelling, insights, and behavioral economics.  He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs The Guardian masterclass on “Harnessing The Power Of Storytelling.”  He is the author of several books including the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications, and The Insight Book: Enhancing Your Creativity By Learning To See Things Differently which was featured on episode 448 of The Marketing Book Podcast in 2023. And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast. Click here for this episode's website page with the links mentioned during the interview... <a href= "https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal"> https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal</a>

<description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making&lt;/strong&gt;&lt;/em&gt; by Anthony “Tas” Tasgal &lt;/p&gt; &lt;p&gt;ABOUT THE BOOK:&lt;/p&gt; &lt;p&gt;Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. &lt;/p&gt; &lt;p&gt;But in the real world, this is often not the case. &lt;/p&gt; &lt;p&gt;&lt;a href="https://amzn.to/4cXEIMe"&gt;&lt;em&gt;The Consumer Behaviour Book&lt;/em&gt;&lt;/a&gt; combines elements of economics and psychology to help you understand how and why consumers behave the way they do.&lt;/p&gt; &lt;p&gt;Using behavioral economics as the foundation, the author explains the anomalies in consumer choices and what influences human behavior, preferences, and decision-making.  &lt;/p&gt; &lt;p&gt;Often the case, emotional as well as economic factors play a vital role in consumer behavior. &lt;/p&gt; &lt;p&gt;Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.&lt;/p&gt; &lt;p&gt;ABOUT THE AUTHOR:&lt;/p&gt; &lt;p&gt;Anthony “Tas” Tasgal is a man of many lanyards: trainer, author, TEDx speaker, brand and communications strategist, and lecturer. &lt;/p&gt; &lt;p&gt;His area of expertise includes storytelling, insights, and behavioral economics. &lt;/p&gt; &lt;p&gt;He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs &lt;em&gt;The Guardian&lt;/em&gt; masterclass on “Harnessing The Power Of Storytelling.” &lt;/p&gt; &lt;p&gt;He is the author of several books including the award-winning &lt;em&gt;The Storytelling Book: Finding the Golden Thread in Your Communications&lt;/em&gt;, and &lt;em&gt;The Insight Book: Enhancing Your Creativity By Learning To See Things Differently&lt;/em&gt; which was featured on episode 448 of The Marketing Book Podcast in 2023.&lt;/p&gt; &lt;p&gt;And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast.&lt;/p&gt; &lt;p&gt;Click here for this episode's website page with the links mentioned during the interview...&lt;/p&gt; &lt;p&gt;&lt;a href= "https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal"&gt; https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal&lt;/a&gt;&lt;/p&gt;</description>

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal  ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed,...

499 The Consumer Behaviour Book by Tas Tasgal

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella   ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of <a href= "https://amzn.to/45Hts48">Buyer Personas</a> enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about―then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn: <ul> <li>Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision</li> <li>How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make</li> <li>Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively</li> <li>How to use AI and quantitative survey research to enhance your Buyer Persona</li> <li>Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business</li> </ul> The revised and expanded <a href= "https://amzn.to/45Hts48">Buyer Personas</a> is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers. ABOUT THE AUTHOR: Jim Kraus is the President of Buyer Persona Institute, and a principal of Knowledge Systems & Research, Inc., a leading global market research and consulting firm. Jim has decades of experience leading research teams and developing growth strategies through informed decisions, including executive roles at both IBM and Prudential Financial. And, interesting fact – he’s a personal trainer on the side! Click here for this episode's website page with the links mentioned during the interview... <a href= "https://www.salesartillery.com/marketing-book-podcast/buyer-personas-jim-kraus"> https://www.salesartillery.com/marketing-book-podcast/buyer-personas-jim-kraus</a>

<description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business&lt;/strong&gt;&lt;/em&gt; by Jim Kraus and Adele Revella  &lt;/p&gt; &lt;p&gt;ABOUT THE BOOK:&lt;/p&gt; &lt;p&gt;&lt;strong&gt;A fresh look into understanding your prospective customer's buying decisions to influence them and win more business&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Building on the groundbreaking success of the first edition, this newly revised and updated version of &lt;a href= "https://amzn.to/45Hts48"&gt;&lt;em&gt;Buyer Personas&lt;/em&gt;&lt;/a&gt; enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about―then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.&lt;/p&gt; &lt;p&gt;In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision.&lt;/p&gt; &lt;p&gt;In this book, you'll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision&lt;/li&gt; &lt;li&gt;How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make&lt;/li&gt; &lt;li&gt;Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively&lt;/li&gt; &lt;li&gt;How to use AI and quantitative survey research to enhance your Buyer Persona&lt;/li&gt; &lt;li&gt;Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;The revised and expanded &lt;a href= "https://amzn.to/45Hts48"&gt;&lt;em&gt;Buyer Personas&lt;/em&gt;&lt;/a&gt; is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most.&lt;/p&gt; &lt;p&gt;It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.&lt;/p&gt; &lt;p&gt;ABOUT THE AUTHOR:&lt;/p&gt; &lt;p&gt;Jim Kraus is the President of Buyer Persona Institute, and a principal of Knowledge Systems &amp; Research, Inc., a leading global market research and consulting firm.&lt;/p&gt; &lt;p&gt;Jim has decades of experience leading research teams and developing growth strategies through informed decisions, including executive roles at both IBM and Prudential Financial.&lt;/p&gt; &lt;p&gt;And, interesting fact – he’s a personal trainer on the side!&lt;/p&gt; &lt;p&gt;Click here for this episode's website page with the links mentioned during the interview...&lt;/p&gt; &lt;p&gt;&lt;a href= "https://www.salesartillery.com/marketing-book-podcast/buyer-personas-jim-kraus"&gt; https://www.salesartillery.com/marketing-book-podcast/buyer-personas-jim-kraus&lt;/a&gt;&lt;/p&gt;</description>

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella   ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions...

498 Buyer Personas by Jim Kraus

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