Can retail media networks survive the shift to agentic commerce?

MAY 19, 202631 MIN
The Digiday Podcast

Can retail media networks survive the shift to agentic commerce?

MAY 19, 202631 MIN

Description

If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.