Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
APR 7, 202635 MIN
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
APR 7, 202635 MIN
Description
Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
