Why retail media is still grappling with definition and spending uncertainties

APR 8, 202552 MIN
The Digiday Podcast

Why retail media is still grappling with definition and spending uncertainties

APR 8, 202552 MIN

Description

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the TikTok ban’s second extension (yes, it has been extended yet again), tariff’s trickle down effects and why agency holding companies are looking to bolster the data capabilities. Also on this episode, Amie Owen (17:28), chief commerce officer at Kinesso, a performance marketing agency within IPG Mediabrands, breaks down how economic uncertainty impacts retail media spend negotiations, otherwise known as joint business planning (JBP), as well as what’s to blame for retail media’s executive dysfunction.