Digital marketing didn’t just evolve, it got flipped on its head. In this episode of All Business, Jeffrey Hayzlett sits down with Kevin Lee, Executive Chairman and Co-Founder of Didit, a true pioneer who’s been in the game since before Google, before SEO was a buzzword, and before ads were bought with a click instead of a martini. Kevin breaks down how programmatic buying changed everything, why AI and chatbots are rewriting the rules of search, and what executives must understand about authenticity, content, and brand trust in a cookie-less, algorithm-driven world. From separating hype from real opportunity to navigating performance vs. brand marketing and even what happens when AI agents start negotiating purchases for us. This conversation is a masterclass in adapting, reinvention, and responsible growth. If you want to know where digital advertising is actually headed  and how not to get left behind, this is one episode you can’t afford to miss. Learn more about your ad choices. Visit megaphone.fm/adchoices