<description>&lt;p&gt;Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore.  In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.&lt;/p&gt;</description>

PSM: Professional Services Marketing

PSM Show

Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox

OCT 24, 202537 MIN
PSM: Professional Services Marketing

Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox

OCT 24, 202537 MIN

Description

Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.