Be Real Show
Be Real Show

Be Real Show

Travis "2TALLIN' Huff

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Episodes

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We're focused on the helping Advertising Agencies, PR Firms, Digital Agencies, and Marketing Consultants with strategies for Social Media & Business

Recent Episodes

#463 - Jesse P. Gilmore gets REAL about Launching your scalable agency offer in 14 days.
DEC 12, 2025
#463 - Jesse P. Gilmore gets REAL about Launching your scalable agency offer in 14 days.
Attention: Full service, creative, marketing agency owners. The number #1 reason you started the agency: 1) Freedom That's how simple it is. You want to grow your agency while working less in the business, right? We help you transform from the hustler/doer to the CEO. https://www.linkedin.com/in/jessepgilmore/ https://www.nicheincontrol.com/ With our Leverage for Growth program and my 1-1 support, together we: — Create scalability in your agency so as you take on more clients, you don't increase your personal hours to serve them. — Increase your revenue by consistently attracting your dream clients that value your services through an effective client attraction system (referral, inbound and outbound). — Find, train and manage a growing team to handle whole parts of the company so you can focus on growth or taking time for yourself. A selection of the agency owners we've worked with: — Jade (digital marketing agency owner) took 8 weeks off and still hit record-breaking sales this year. — Melanie (marketing consultant) 2X revenue while working less and doing more of what she loves. — Ray (digital marketing) regained control of his time with new systems that supported success. — Scott (ad agency) 2X'd profit margins and took a full month off while clients were still served. — Ryan (content marketing) doubled revenue while cutting his workload by 50% in 12 months. — Michele (web + design) built a client-finding system and took back control of her business. — Shari (creative + branding) transformed her business and team dynamics in just 3 months. — Daisy (PR agency owner) eliminated 100+ hours/month and doubled revenue in 4 months. — Casey (marketing expert) shifted from generalist to niche authority with a dialed-in offer. — Laryssa (digital marketing) doubled her MRR in 3 months by landing high-ticket clients. — Chad (ad agency) transformed his mindset and created team unity for scalable growth. — Reece (digital marketing) gained clarity and implemented the systems needed to grow. — Mike (web dev) cut 30+ weekly work hours and scaled with an 8-hour, 5-day schedule. — Warren (digital marketing) scaled from $15K/month to over $100K/month in 9 months. — Tonnisha (social media) slashed 30 hours/week and tripled her revenue in 5 months. — Susan (creative) 2X'd her revenue + exited through acquisition in just 18 months. — Sara (social media) rebuilt her confidence and clarity with systems that scale. — Nick (SEO) streamlined ops, boosted team morale, and amplified growth.
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52 MIN
#462 - Luis Garcia gets REAL about Your Ai-Power Virtual Training Deparment
SEP 24, 2025
#462 - Luis Garcia gets REAL about Your Ai-Power Virtual Training Deparment
Luis is a seasoned international executive who has been working in technology, digital media, and education for over twenty five years. He specializes in driving new ventures and products to rapid growth by building effective teams that use innovation, technology and creativity to solve complex problems. A life-long technologist with acute business acumen, he thrives at the union of people, product, technology, marketing and operations. Luis is the co-founder of Collectiva, a company that offers fractional executive services for game tech startups. At Collectiva, Luis partners with companies to create and execute strategic plans for growth and prepare them for raising money. Previously, Luis spent 19 years at Full Sail University where he led several strategic initiatives. As VP of Emerging Technologies he led the strategic direction and growth of technology and gaming degree programs. In the role, the student population of those programs increased over 130% boosting yearly revenues from $40MM to over $60MM. He joined Full Sail to start an online university which was launched in 2007. He oversaw the design and development of the proprietary learning management system, curriculum and content development, education delivery and the re-engineering of all sales and business functions for scale. In less than 5 years, the online student population went from just 13 to over 12,000 students, generating over a thousand jobs, launching more than 25 academic programs and bringing in annual revenue exceeding $180MM. Other responsibilities in last 10 years included several general manager roles to create, manage or launch new products including international sales and a one-year post as CEO of the group's company in Brazil. In the late 90s Luis was Vice President of Product Development at quepasa.com which became the largest online community and portal for US hispanics and went through a successful IPO. Early in his career, Luis was a programmer and designer at various other tech startups. Luis has a passion for the development of the technology ecosystem in Orlando and Florida. To that end, he has served in advisory boards for local organizations and governments such as the Tech Council at the Orlando Economic Partnership, the Orlando Chapter for the VR/AR Association, and the Orange County Government, among others. Specialties: Business Strategy and Execution, Emerging Technologies, Product Innovation, Team Building, General Management, Business Development, Business Operations, International Business.
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32 MIN
#461 - Nina Sossamon-Pogue gets REAL about the story from Olympic Dreams to Resilience Queen
AUG 25, 2025
#461 - Nina Sossamon-Pogue gets REAL about the story from Olympic Dreams to Resilience Queen
Join us this week on Be Real as we sit down with Nina Sossamon‑Pogue, a remarkable thought leader and speaker whose journey spans elite gymnastics, award-winning journalism, corporate leadership, authorship, and resilience advocacy. https://www.ninasossamonpogue.com/ From her early days as a USA Gymnast and Olympic hopeful—training away from home at just 13—to a career-ending injury at LSU, Nina's life took unexpected turns. She successfully transitioned into journalism as an Emmy‑winning news anchor, then pivoted again into the tech world as a corporate executive during a successful IPO. Still seeking purpose and meaning, she turned to writing, becoming a two‑time best‑selling author and pioneering innovative frameworks for embracing and thriving through adversity Thought Leadership Leverage+12Nina Sossamon-Pogue+12Apple Podcasts+12. Through vivid storytelling and science‑backed strategies, Nina shares how she reframed failure, navigated public and personal setbacks—including trauma—and reshaped her narrative. Her frameworks like T.I.P.S., "THIS" moments, the Resilience Route Navigator, the reverse‑resume, and timeline thinking offer listeners practical tools to face life's challenges with courage and clarity Nina Sossamon-Pogue. Key Moments & Highlights Early resilience beginnings: Leaving home early to train as an elite gymnast and the identity challenges of a career-ending injury Nina Sossamon-Pogue. Reinvention in public life: Rising as a beloved, Emmy‑winning news anchor, then facing a very public layoff and personal tragedy Nina Sossamon-Pogue+2AAE Speakers Bureau+2. Breaking into tech: Joining a leadership team amid hyper-growth and IPO, underlining adaptability in dynamic environments Spotify+11Nina Sossamon-Pogue+11stacyennis.com+11. Crafting resilience frameworks: Development of her signature methods—T.I.P.S., THE "THIS" framework, Timeline Thinking, Resilience Route Navigator, reverse resume techniques—to reframe crisis into growth Becoming Your Best | Global Leadership+3Nina Sossamon-Pogue+3Thought Leadership Leverage+3. Redefining success and leadership: Integrating neuroscience, stoic wisdom, and storytelling to redefine resilience not just as survival, but as strategic advantage for high‑pressure leaders AAE Speakers Bureau+1. What You'll Learn Theme Value Delivered Resilience as a Skill Understand how resilience can be deliberately cultivated, not just endured Reframing Setbacks Techniques to turn personal 'THIS' moments into springboards for growth Identity Redefined Insights on navigating identity transitions—from athlete to anchor to executive Tools & Strategies Practical frameworks like T.I.P.S., timeline thinking, reverse resume for real life Storytelling & Science Why narrative combined with cognitive science and stoic philosophy works so well Quotes to Spotlight "Resilience is not just a trait – it's a skill that can be cultivated." stacyennis.comNina Sossamon-Pogue "Think of life as chapters in a book... whatever you're going through now can just be a bad chapter, not your whole story." Nina Sossamon-Pogue Her "Lego Mindset": viewing skills and experiences like building blocks to shape your unique masterpiece. Apple Podcasts Audience Takeaways Empower Yourself: Discover intentional practices to bounce back from setbacks stronger than before. Reframe Your Story: Learn to see adversity as a chapter—not the conclusion—of your narrative. Apply a Framework: Use Nina's resilient models (like T.I.P.S., reverse resume) in your own life and leadership. Lead with Grace: Embrace vulnerability and reframed self-talk to lead more authentically and powerfully. About Nina Sossamon-Pogue Former USA Gymnast and Olympic hopeful Emmy‑Award Winning News Anchor with a long-standing journalism career Tech Executive during IPO and high‑growth phase Two‑Time Best‑Selling Author, of This is Not the End and more Resilience Expert & Speaker, merging personal story with neuroscience and stoicism Facebook+9Nina Sossamon-Pogue+9Nina Sossamon-Pogue+9 Call to Action If you've ever faced a pivotal life moment—be it career derailment, personal loss, or identity shifts—this episode is for you. Click play to reframe your "THIS" moment and walk away equipped to script the next powerful chapter of your life. And if Nina's story moves you, be sure to check out her books and follow her resilience frameworks—you'll find tools for every curveball life throws at you.
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53 MIN
#460 - John Horn get REAL about Dominating Google Ads and Growing your Business
JUL 8, 2025
#460 - John Horn get REAL about Dominating Google Ads and Growing your Business
StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/ We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar talent that will complement our team and strengthen our ability to serve our clients. Speaking: I've taught digital advertising classes to more than 100,000 students, and make frequent appearances on podcasts in the marketing and business space. Writing: I'm a published author and write about marketing for sites including Call Tracking Metrics, DataFeedWatch, Shopper Approved, Swydo, etc. I live and breathe PPC, and I could talk with you for hours about campaign types, bidding strategies, keyword structure, and so on, but what really excites me is figuring out how to use those technical abilities strategically for each client's unique scenario. That's especially true as Google, Facebook, Microsoft, Amazon, and the rest of the PPC channels automate more and more of the work that specialists, agencies, and in-house teams have traditionally done manually. Smart advertisers who understand when to trust automation and the best way to use automation to accomplish their unique goals are the advertisers who are going to win.
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30 MIN