544 - Rock n Roll Lifestyle Meets Whiskey with Ryan Gill of Three Chord Whiskey
In this episode, we're sitting down with Ryan Gill, the Director of Marketing and Brand Development for Three Chord Bourbon. Ryan’s journey is pretty cool because he started his life in music production. He takes us through his early days running liquor stores in Memphis, where he first saw the magic of music and whiskey intertwine, straight through to his current role leading brand vision at Three Chord. We get into the inception of Three Chord and how the brand is successfully building a a niche from Neil Giraldo. Ryan shares how his deep retail experience shaped Three Chord's focus on both high-quality whiskey and visually killer packaging that instantly hooks music fans. Plus, we dive into their innovative tactics, from artist collaborations to cool limited releases, and he even pitches us some great ideas for immersive experiences, like acoustic sessions right there in the liquor store. I'm you're a huge music junkie, this one's for you
