Bourbon Pursuit

Green River Distillery Select Toasted Double Oak Bourbon, the debut of SHANG from the whiskey house, and Lost Lantern has announced the launch the United States of Bourbon collection.

Today we're sitting down with a true legend of Kentucky distilling royalty: 2025 Bourbon Hall of Fame Inductee, Craig Beam. Growing up with a last name that defines the entire category, Craig shares what it was really like sitting at the table listening to his father, Parker Beam, and grandfather, Earl Beam, talk shop about Heaven Hill’s fermentation and equipment hurdles while simultaneously working cattle and farming. Craig takes us through his early days of pulling grunt work in vacant rickhouses in 1983, learning the legendary family jug yeast process, and eventually stepping up to steer the ship as Master Distiller. We break down the absolute golden era of innovation at Heaven Hill, tracing how casual conversations while working the farm led to the birth of Elijah Craig, Evan Williams single barrels, and the iconic Parker’s Heritage Collection. Craig pulls back the curtain on how a master distiller's job used to mean grain buying, pressure washing, and lab work—not just marketing campaigns—and details his exciting next chapter at Jackson Purchase Distillery. We dive deep into their bold new 120-proof ryed-bourbon recipe, how the intense western Kentucky climate accelerates barrel color and maturation, and the distillery's massive expansion plans as they map out the future of contract distilling and their own premium house brands.

In this episode of Behind The Pursuit, we’re pulling back the curtain on the process of installing our new bottling line. We’re talking about the headaches, the logistical hurdles, and the small wins that proved we were finally at the scale point to make this a reality. We also get into the weeds on our latest Meat Church collaboration: the Honey Hog Bourbon release. We discuss the inception of the project and, more importantly, the technical challenge of working with honey compared to the wood-finished profiles we’re typically known for. It’s a deep dive into the operational side of the spirits business that you don’t usually get to see.

Beyke Blue Corn Double Oaked Batch 1 takes the original blue corn bourbon to another level. Blueberry smoothie vibes, chocolate drizzle, creamy oak, and big dessert energy at 118 proof.

$500,000 of Noble Oak bourbon has been stolen in a truck heist, An organized crime ring targeting high-end whiskey collectors has been solved from the Madisonville Police Department, and Booker's "The Milkshake Batch" Bourbon gets released.