Bourbon Pursuit

Cannabinoid regulation is underway, a trial using a robotic dog with an ethanol sensing system is launched, and Wilderness Trail Distillery has announced the limited-edition release of a 10-Year Wheated Bourbon.

We’re back for a high-energy episode as the crew—Kenny, Ryan, Fred, Eric, Brian, and Blake from Seelbach’s—gather around the table to crown the heavy hitters of 2025. Between the usual banter and plenty of laughs, we’re breaking down the bourbon and rye releases that actually lived up to the hype this year. We also tackle the trends dominating the shelves, from the honey-finish craze to the serious rise of American Single Malts. We dive deep into the price-to-quality debate, dissecting whether these craft price points are justified and why you need to be looking outside the typical trophy bottles to find the real gems. If you want to know what belongs on your bar cart in 2025, this one is a must-listen.

We’re reflecting on 2025—a year that was easily our most ambitious to date. Ryan and I sit down to get real about whether we actually hit those aggressive case goals we set last January and what the financial health of the business looks like after a year of heavy reinvestment. We’ve expanded the team and pushed the envelope on product development, but as any founder will tell you, growth usually comes with a side of growing pains.

We’re diving into the Parker’s Heritage Collection 19th Edition, one of the most unpredictable annual releases from Heaven Hill.

WhistlePig Distillery has opened The WhistlePig Vault in Louisville, Garrison Brothers Distillery has released a limited-edition Spurs Single Barrel bourbon, and The Old Forester 117 Series is releasing their Prohibition Era Still Proof.