Iman Crosson, who's better known on social media as Alphacat, has been making YouTube videos since the site's inception. But he's now perhaps just as well known for his Vine videos, which include remarkable six-second impressions of President Obama that actually earned Crosson the opportunity to meet the president. And yes, he Vined it. 

But social media filmmaking isn't just a hobby. Some of the top performers on Vine and SnapChat bring in up to $100,000 a week by making sponsored content and selling advertisements. 

Joining Crosson on this panel about the art and business of social media storytelling are Michael and Even Gregory of The Gregory Brothers, famous for their Auto-Tune the News videos. And we'll hear from "the Godfather of SnapChat," Casey Neistat.