<p>We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!</p><p></p><p></p><p>What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery?</p><p><br /></p><p>Enjoy this special episode, a replay of my interview with Foxtrot CEO &amp; Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024.</p><p><br /></p><p>Mike shares overcoming rejection for his crazy idea in the early days, to raising nearly $200M and scaling up nationally.</p><p><br /></p><p>He talks about the importance of optimizing for brand experience, identifying adjacencies in customer behavior, and why data actually isn't everything.</p><p><br /></p><p>Original interview date: January 18, 2024</p><p><br /></p><p>Find Mike online:</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/michael-lavitola/" target="_blank"><b>LinkedIn</b></a></p><p><br /></p><p>Find Foxtrot online:</p><p><a rel="noopener noreferrer nofollow" href="http://foxtrotco.com/" target="_blank"><b>Website</b></a></p><p></p><p><br />This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/7k7rjt6m" target="_blank"><b>https://tinyurl.com/7k7rjt6m</b></a></p>