<p>We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!</p><p></p><p>The 3-letter acronym every startup obsesses with is TAM.</p><p><br /></p><p>But what is your TAM comprised of, and specifically WHO makes up your TAM?</p><p><br /></p><p>When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.</p><p><br /></p><p>That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.</p><p><br /></p><p>This forced them to expand their TAM in order to successfully penetrate the market and grow revenue.</p><p><br /></p><p>And with a team of just 10 they've managed to go public on the NASDAQ.</p><p><br /></p><p>Their Co-founder &amp; CEO, Meesha Dogan, steps to the mic in this week's episode to share how they have strategically charted their market and TAM to win the big deals that take a long time to close, and the small deals that turn around quickly.</p><p><br /></p><p>Find Meesha online:</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/meeshadogan/" target="_blank"><b>LinkedIn</b></a></p><p><br /></p><p>Find Cardio Diagnostic online:</p><p><a rel="noopener noreferrer nofollow" href="https://cdio.ai/" target="_blank"><b>Website</b></a></p><p><br />This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/7k7rjt6m" target="_blank"><b>https://tinyurl.com/7k7rjt6m</b></a></p>