<p>We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!</p><p></p><p></p><p>Everyone wants to have a community.<br /></p><p>Everyone <i>says</i> they have a community.</p><p></p><p>But just having a Slack or WhatsApp group doesn't actually mean you have community.</p><p></p><p>Community is more about the interactions than the medium.</p><p></p><p>And investing in community means playing the long game.</p><p></p><p>Which is why so many brands don't think it's worth the effort.</p><p></p><p>My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play out.</p><p></p><p>Through a process he calls Experiential Content Marketing, his company, Be The Stage, generated a $40M revenue channel from scratch for one of their customers.</p><p></p><p>I've wanted to interview him for a while, and the stars finally aligned.<br /></p><p>He steps to the mic in this week's episode to share how you should reframe your community approach, how <i>anyone</i> can create community regardless of brand size, the metrics to track, and how losing his brother unexpectedly 9 years ago turned into an epiphany moment.</p><p></p><p>Find Pablo online:</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/pablotheconnector/" target="_blank"><b>LinkedIn</b></a></p><p></p><p>Find Be The Stage online:</p><p><a rel="noopener noreferrer nofollow" href="https://bethestage.live/" target="_blank"><b>Website</b></a></p><p></p><p><br />This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/7k7rjt6m" target="_blank"><b>https://tinyurl.com/7k7rjt6m</b></a></p>