The Mentor with Mark Bouris

Small businesses are the backbone of this country, yet too often, owners feel like their voices aren’t being heard. And I know many of you tuning in on The Mentor can relate.

My team and I have been paying attention, and one thing is clear - you want to hear from businesses beyond Sydney, not just the success stories, but especially those facing real challenges.

That’s why we’re launching the Small Business Callout under The Mentor channel - giving business owners across the country a voice. Every week, we’ll hear what’s working, what’s not, and what real support from the government should look like. We want to hear from all industries, from those struggling, from those who feel overlooked, or those who have something to say but haven’t had the platform to say it.

I’ll keep hosting The Mentor, but these callouts will drop between episodes. And kicking it off is someone who lives and breathes small business - Simon Potts, founder of Boxes for Business. Simon sent a powerful brief to Mentored Studios, outlining the reality for small businesses and what the government needs to do better. Working with business owners daily, he has an unwavering passion for this community. He shared sharp insights on their challenges and the support they actually need. Enjoy!

Michael Ramsey is the co-founder of STRONG Pilates alongside Mark Armstrong in 2019, has built a global fitness brand that blends traditional Pilates principles with high-intensity, low-impact cardio training. With a Master of Commerce in Marketing from RMIT University and experience owning F45 franchises, Michael has extensive expertise in brand strategy, business development, and digital marketing.

STRONG Pilates is rapidly expanding, with recent launches in the USA, Japan, Singapore, and Dubai - and there’s no sign of slowing down. In our conversation, we discussed what makes STRONG Pilates unique, the key lessons Michael gained from his experience with F45 franchises, and the right approach to scaling a business. We also explored the power of building a brand and community, his biggest entrepreneurial insights, and what’s next for STRONG Pilates.

Sam Kelly is the Managing Partner and owner of Hello Social - one of Sydney’s top integrated marketing agencies.

Recognised as Campaign Magazine’s Social Media and Influencer Marketing Agency of the Year in both 2022 and 2023, Hello Social has set the standard in the industry.

In this episode, we explore Sam’s journey and what makes his agency stand out. I’ll share key lessons from my own experience with rebranding and refining messaging. We’ll also tap into insights from business icons like Richard Branson and Elon Musk, examine how memes are shaping today’s digital landscape, and discuss the strategies that drive a strong social media presence. Sam and I dive into the crucial elements of launching a brand, when is the right time to enter the market, the founder’s role, and the powerful influence of psychology in marketing success.

If you’re serious about taking your brand and social media game to the next level, this episode is packed with real insights and practical advice you can’t afford to miss. 

Stella Petrou Concha is the Founder and CEO of Reo Group, a leading national talent and executive recruitment agency.

Stella is a powerhouse in the recruitment agency world and she's also the author of Stone Heart Light Heart: The Intelligence of Self Mastery. Her self-mastery frameworks are embraced by global giants like Google, TikTok, and Meta. She also shares her expertise as a guest lecturer at leading universities, including UNSW, Macquarie, and UTS.

We spoke about Stella's journey, the demands of a CEO, how to stand out in a competitive job market, the importance of embracing failure, the role of employers in supporting mental health and productivity, her approach to self-mastery, and her plans for the future.

Diogo Ferreira is at the helm of Tuga Pastries, a family-run business that has brought the rich culinary traditions of Portugal to life right here in Australia. With an impressive 14,000 pastries rolling out each week, Tuga Pastries has become an icon in Sydney mainly due to their legendary Portuguese tart—widely regarded as the best in the city.

In this episode, we explore Portugal’s rich cultural roots and how they’ve shaped Diogo’s journey and approach to business. He takes us through his family’s migration to Australia, the humble beginnings of their bakery, and the challenges of scaling up while staying true to their standards of quality. Diogo opens up about the relentless work hours it took to gain momentum, the cultural significance behind Tuga’s unique creations, and how the balance of tradition and innovation has been the key to their success.