The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's episode, Dr. Mark Costes is joined by Dr. Summer Kassmel to unpack one of the most common frustrations in dental practice ownership: the disconnect between owner doctors and associate doctors. They discuss why owners often expect associates to think, work, and hustle the same way they do, and why that assumption can quickly create misalignment, resentment, and underperformance. Summer shares how to define expectations before hiring, ask better questions during interviews, clarify non-negotiables, and create a stronger onboarding process that gives associates a real path to success. They also talk through what to do when the relationship is already strained, including how to take ownership, reset expectations, discuss financial goals, and have direct conversations without creating defensiveness. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Chris Sands, co-founder of Crown Card Services and Pro-Fi 20/20, to unpack the often-overlooked world of credit card processing fees in dentistry. Chris explains how merchant fees quietly chip away at profitability, EBITDA, and even practice valuation, while sharing why more dental offices are exploring compliant surcharge programs to recover 70–90% of card fees. They also dive into the difference between rates and fees, the importance of PCI compliance, state-by-state surcharge restrictions, and how PPO contracts may create additional challenges for practices trying to pass fees along to patients. Chris also breaks down why software integration can come with a massive hidden cost, how bridge solutions may help practices avoid inflated processing rates, and why startups and first-time buyers may have an advantage by implementing these systems from day one. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://crowncardservices.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Ben Kacos and Dr. Bill Keith for part two of their conversation on preparing a dental practice for partnership. They get tactical about the steps owners should take before entering a process, including cleaning up the books, separating personal and business expenses, identifying legitimate add-backs, and understanding how normalized profitability impacts valuation. The group also discusses capital expenditures, debt structure, merchant fees, financing fees, and why every dollar saved can multiply significantly in a future transaction. They close by exploring how teams can benefit from partnership through improved health insurance, training, HR support, and carefully structured equity or incentive opportunities for key team members. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Wayde Elliott, a former dentist whose clinical career ended suddenly after a neck injury during a crown prep forced him out of practice. Wayde shares his journey from barely making it into dental school to owning a successful practice for 20 years, and how a patient planted the seed that eventually led him into self-storage development. He and Mark discuss the golden handcuffs of dentistry, the importance of disability insurance, and why dentists need to think beyond income generated solely by their own two hands. Wayde also breaks down why self-storage can be a compelling real estate asset class, including its recession resistance, low labor demands, tax advantages through cost segregation, and potential for strong investor returns. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.storeit.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes celebrates a major milestone for the Dentalpreneur Podcast: 2,500 episodes. Broadcasting from Thrive Live 2026 in Las Vegas, Mark sits down with Steve Hollingsworth, owner of EnLightning Media and the producer, editor, media director, and behind-the-scenes force who helps keep the podcast running five days a week without missing a post. Steve shares his journey from making skateboarding videos as a teenager to working in broadcast, aerial cinematography, live streaming, and eventually building a media business that now supports Dentalpreneur and dental practices across the country. Mark and Steve pull back the curtain on the systems, team, and strategy required to produce consistent long-form, medium-form, and short-form content at scale, while also discussing why organic content has been one of the biggest drivers of growth for the Dental Success Companies. They reflect on the power of education-based marketing, the reach of the podcast around the world, and the people who make the entire operation possible. Tune in to the full conversation for a behind-the-scenes look at the Dentalpreneur Podcast! EPISODE RESOURCES https://enlightningmedia.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast