<description>Kate Williams, the CEO of 1% for the Planet, sheds light on how her organization has helped businesses worldwide take on environmental responsibility.</description>

Kate Williams, the CEO of 1% for the Planet, sheds light on how her organization has helped businesses worldwide take on environmental responsibility.

In today’s world, businesses are increasingly expected to do more than just turn a profit—they’re being called to make a positive impact on the environment and society. In a recent interview with Frederick Van Johnson, Kate Williams, the CEO of <a href="https://www.onepercentfortheplanet.org/">1% for the Planet</a>, shed light on how her organization has been a catalyst for businesses worldwide to take on this responsibility. The organization, co-founded by Patagonia’s Yvon Chouinard and Blue Ribbon Flies’ Craig Matthews, has grown into a global movement where companies commit 1% of their revenues to environmental causes. 
 
 
 
 
 
 
 
During the conversation, Kate explained that 1% for the Planet isn't just about writing checks. The core of their mission is to create a structured way for businesses to integrate giving into their DNA. Each year, companies donate 1% of their revenues (not profits, as revenues are a truer reflection of business success) directly to vetted environmental partners. It’s a model built on transparency, impact, and empowerment. 
 
 
 
A prime example of this collaborative effort is 1% for the Planet’s partnership with <a href="https://www.flickr.com/">Flickr</a>. Kate revealed how this relationship blossomed from a shared event, where Flickr was already contributing to environmental work. From there, Flickr quickly embraced the 1% model and has become a business member and key player, <a href="https://event.auctria.com/5250f8fa-8df9-4e71-8325-a6f673462ef4/a780d600ec2e11e9ae081db830846aa5?2bd25550ec3411e98fdeb3a273cf08d8%2Fgroup=0cfb4392-de37-4653-a936-3b9156f7ea3e&amp;2bd25550ec3411e98fdeb3a273cf08d8%2FcurrentPage=0&amp;2bd25550ec3411e98fdeb3a273cf08d8%2FselectedItem=6054281a-9073-4562-a641-93b1dd8fd939">even sponsoring an online auction</a> to raise funds for 1% for the Planet’s continued work. This auction features products and services donated by member businesses, with all proceeds going towards strengthening the organization’s ability to support more environmental partners globally. 
 
 
 
<a href="https://www.flickr.com/"></a> 
 
 
 
Kate also discussed the diversity of industries and companies involved in the movement, with members ranging from startups to billion-dollar enterprises across 64 different sectors. What unites them is a shared belief that investing in the planet is both the right thing to do and good for business. “Ultimately, any economy that we have for the long term can only survive and thrive on a planet that is thriving,” Kate said. 
 
 
 
<a href="https://www.onepercentfortheplanet.org"></a> 
 
 
 
This commitment is not just lip service—Kate and her team ensure that every company’s donation is certified annually, creating accountability and building trust among their members and the public. 
 
 
 
As 1% for the Planet grows, so does its impact. Kate shared the organization’s ambitious goal to hit $1 billion in lifetime certified giving and beyond, aiming to accelerate their influence with each passing year. For businesses like Flickr, this partnership is about more than just dollars—it’s a way to align their brand with meaningful environmental action, engage their communities, and play a role in creating a sustainable future. 
 
 
 
Kate’s message to businesses was clear: 
 
 
 
 
“Now is the time. Whether your 1% is large or small, it contributes to a larger collective that is creating real, measurable impact.” 
 
 
 
 
Through movements like 1% for the Planet, businesses are learning that being environmentally responsible is not only beneficial for the world but also for the health and longevity of their brand. By telling their stories and sharing their commitment, companies like Flickr are proving that it’s possible to be both success...

1% for the Planet, and Flickr Join Forces for the Environment

<description>A Demo the SmugMug iOS apps newest feature - Apple Shortcuts support!</description>

Speed Up Your SmugMug Uploads with Apple Shortcuts

<description>In the ever-evolving world of digital imaging, it's easy to get caught up in the latest features and AI-powered tools. However, as I discovered in a recent conversation with Photoshop Hall of Famer Dave Cross, the key to true Photoshop mastery lies in a rock-solid understanding of the fundamentals. Dave Cross, with over 34 years &amp;#8230;</description>

In the ever-evolving world of digital imaging, it's easy to get caught up in the latest features and AI-powered tools. However, as I discovered in a recent conversation with Photoshop Hall of Famer Dave Cross,

In the ever-evolving world of digital imaging, it's easy to get caught up in the latest features and AI-powered tools. However, as I discovered in a recent conversation with Photoshop Hall of Famer Dave Cross, the key to true Photoshop mastery lies in a rock-solid understanding of the fundamentals. 
 
 
 
 
 
 
 
Dave Cross, with over 34 years of experience teaching Adobe software, brings a unique perspective to the table. As an Adobe Certified Instructor, Certified Technical Trainer, and three-time Adobe MAX Master Instructor, Dave has witnessed firsthand the evolution of Photoshop from its early days to its current AI-enhanced incarnation. 
 
 
 
Dave continues to lead Photoshop education via his wildly popular <a href="https://fvj.me/pssummit">Photoshop Virtual Summit</a>, we discuss the how's and why's of this virtual conference, and the benefits of time-shifted distance learning. 
 
 
 
About Dave Cross 
 
 
 
 
https://youtu.be/pBs-P3gmXZk 
 
 
 
 
The Power of Foundational Knowledge 
 
 
 
 
"The fundamentals of Photoshop are like the grammar of a language," Dave explained. "You can use translation tools, but to truly communicate, you need to understand the underlying structure." 
 
 
 
 
This analogy perfectly encapsulates why mastering the basics remains crucial, even as Photoshop introduces more automated features. 
 
 
 
Dave emphasized that a strong foundation in areas like layers, masks, and selections not only enhances creativity but also problem-solving skills. 
 
 
 
"When you understand how Photoshop 'thinks,'" he noted, "you can approach any task with confidence, whether you're using the latest AI tool or a technique that's been around for decades." 
 
 
 
Balancing Automation and Manual Control 
 
 
 
One of the most interesting parts of our discussion centered on the balance between embracing new technologies and maintaining manual skills. Dave shared an anecdote from his teaching experience: 
 
 
 
"I once had a student who relied heavily on AI-powered selection tools. When faced with a complex image where the AI struggled, they were at a loss. But another student, who had mastered manual selection techniques, quickly solved the problem." 
 
 
 
This story illustrates a crucial point: while AI and automation can be incredibly useful, they're most powerful when complementing a solid skill set, not replacing it. 
 
 
 
The Evolving Landscape of Photoshop Education 
 
 
 
As someone who has taught at prestigious events like Photoshop World, Adobe MAX, and Imaging USA, Dave has a unique perspective on how Photoshop education has changed. He noted that while online resources have made learning more accessible, they've also created a challenge: 
 
 
 
"There's so much information out there, it can be overwhelming. The key is to focus on building a strong foundation first, then expanding from there." 
 
 
 
This philosophy is reflected in Dave's approach to the Photoshop Virtual Summits he's been running since 2020. These events offer free classes from world-class instructors, emphasizing both fundamental skills and cutting-edge techniques. 
 
 
 
<a href="https://fvj.me/pssummit"></a> 
 
 
 
Looking to the Future 
 
 
 
As our conversation drew to a close, I asked Dave about the future of Photoshop and digital imaging. His response was both exciting and grounding: 
 
 
 
"The tools will continue to evolve, and that's fantastic. But the principles of good design, effective editing, and creative problem-solving – those are timeless.

Photoshop, and Moving Beyond AI – with Dave Cross

<description>Hey TWiP Community, I’ve got some exciting news to share! Flickr has partnered with PublicLands.com to bring you a fantastic opportunity to showcase your photography skills in the World Photography Day Photo Contest. This contest is a celebration of the beauty, adventure, and significance of our public lands. Whether you’re capturing thrilling outdoor experiences, highlighting &amp;#8230;</description>

Snap the Wild and Win: Join the Public Lands Photography Challenge

<description>Nathan's diverse background – from theoretical physics to culinary innovation, and from leading Microsoft as its first CTO to pioneering extreme macro photography – provided the backdrop for a wide-ranging and intellectually stimulating conversation.</description>

Nathan's diverse background – from theoretical physics to culinary innovation, and from leading Microsoft as its first CTO to pioneering extreme macro photography – provided the backdrop for a wide-ranging and intellectually stimulating conversation.

This week I had the privilege of sitting down with Nathan Myhrvold, a true Renaissance man of our time. Nathan's diverse background – from theoretical physics to culinary innovation, and from leading Microsoft as its first CTO to pioneering extreme macro photography – provided the backdrop for a wide-ranging and intellectually stimulating conversation. 
 
 
 
 
 
 
 
We kicked off our discussion with Nathan's groundbreaking Snowflake Project. He shared the intricate challenges of capturing the world's highest-resolution snowflake images, detailing the specialized microscope he built for this purpose. This project beautifully illustrates the intersection of technology, science, and art that characterizes much of Nathan's work. 
 
 
 
Our conversation naturally flowed into the evolution of digital technology. Nathan offered fascinating insights into the progression from early digital cameras to today's sophisticated smartphones, drawing from his extensive experience in the tech industry. His perspective on how technological advancements have democratized photography while simultaneously pushing the boundaries of what's possible was particularly illuminating. 
 
 
 
We then ventured into the future, discussing the potential impact of AI and robotics on our daily lives. Nathan's balanced view – acknowledging both the exciting possibilities and the practical limitations – provided a refreshing take on a often sensationalized topic. His thoughts on specialized vs. general-purpose robots offered a nuanced understanding of where this technology might be headed. 
 
 
 
One of the most intriguing parts of our discussion centered on AR and VR technologies. Nathan likened the current state of AR/VR to "an answer searching for a question," highlighting the challenges these technologies face in finding their killer app. His insights into what might drive widespread adoption, from innovative gaming experiences to reimagined live events, were both thought-provoking and exciting. 
 
 
 
Throughout our conversation, Nathan consistently emphasized the crucial role of human creativity in driving technological innovation. Whether discussing the artistry behind compelling VR experiences or the creative problem-solving required in extreme macro photography, he reminded us that technology is a tool that amplifies human ingenuity rather than replacing it. 
 
 
 
We wrapped up our chat with a glimpse into Nathan's current projects, including his quest to photograph every species of wild cat and dog – a perfect example of how he continues to push the boundaries of photography and exploration. 
 
 
 
This episode is a must-listen for anyone interested in the intersection of technology, art, and innovation. Nathan Myhrvold's unique perspective, born from a lifetime of pushing boundaries in diverse fields, offers valuable insights into where we've been and where we might be headed in the world of tech and creativity. 
 
 
 
<a href="http://www.modernistcuisine.com">http://www.modernistcuisine.com</a>

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