Fitness Business Podcast: Leadership, Innovation, and Profit

Overview

Episodes

Details

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Recent Episodes

OCT 30, 2025

How to Persuade Anyone to Take Action (Without Being Pushy) with Michelle Bowden | Episode 551

Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you want in life.

Key highlights from the episode: - Persuasion vs. Influence and the Four Types: Michelle advocates for persuasion as the assertive approach to achieve lasting change, contrasting it with coercive influence which often leads to "buyer's remorse". Her system identifies four persuasion types—Wise Owl, Commanding Eagle, Friendly Brolga, and Captivating Peacock—to help tailor communication to the specific stakeholder.

- Managing Objections with P.O.O.: Use the five-step "Pacing Out Objections" (POO) technique to handle common sales resistance. A crucial step is to stop using "but" and "however," which trigger a fight/flight response, and instead use joining words like "and" or "so" to bridge your argument.

- The Power of Commitment and Position: To sell professionally without being pushy, leverage the Law of Commitment and Consistency by having the customer articulate and commit to their own goals, such as by completing their own goals form. For better listening, adopt Second or Third Position (focusing on their needs or an elevated view) rather than the self-indulgent First Position.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "Persuasion is actually what we're trying to do. And whilst there are five main ways to influence, there's actually four ways to persuade." - Michelle Bowden

"Stop saying 'but' and 'however'. You don't even know how often you say it. It is just not functional communication to say it." - Michelle Bowden

"To win in the next 90 days by persuasion, start by caring about what the other person wants and then giving it to them." - Michelle Bowden

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ - Episode 83 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/michelle-bowden-using-presentation-and-communication-skills-to-connect-with-your-clients-members-and-teams/ - Michelle Bowden's 7 Tips for Remembering People's Names - On Patreon only - https://www.patreon.com/posts/7-tips-for-names-141609461

Our Guest: Michelle Bowden, Director LinkedIn: https://www.linkedin.com/in/michellebowdenenterprises/ Website: http://www.michellebowden.com.au Facebook: https://www.facebook.com/michelle.bowden.1671 Instagram: https://www.instagram.com/_michellebowden/?hl=en

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: [email protected]

Supplier: EGYM Instagram: https://www.instagram.com/egym_global/ EGYM Website: https://us.egym.com/en-us Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/

REX Roundtables Trusted Suppliers: Make sure to check out other REX Roundtables Trusted Suppliers:

Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/
ABC Fitness: provides gym management & software solutions. https://abcfitness.com/
Digital Revenue Systems: offering digital revenue opportunities for you. https://www.digitalrevsystems.com/
Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox
Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise

Skip to the good part: 00:00 Welcome, Season Wrap-up, and Guest Introduction (Michelle Bowden) 02:00 Season Four Giveaway: How to Win a $100 Amazon Voucher 03:00 Tailoring Communication Styles: Persuasion vs. Coercive Influence 10:00 The Four Persuasion Types: Owl, Eagle, Brolga, & Peacock 14:00 1% Gains and Tips for Remembering Names 21:00 Handling Sales Objections: "Too Expensive" & "I Need to Think About It" 22:00 The 5-Step Pacing Out Objections (P.O.O.) Technique (and why to ditch "but") 29:00 Being Persuasive Without Being Pushy: The Law of Commitment and Consistency 33:00 Active Listening and the Three Communication Positions (First, Second, Third) 37:00 Challenge: How to Win in the Next 90 Days by Persuasion

About Our Guest: Michelle Bowden is the number one speaker on persuasion at work and the authority on persuasive presenting in business. She created the Persuasion Smart Profile®, a world-first psychological assessment tool for workplace persuasive strengths. Michelle is a best-selling, internationally published author of How to Persuade and How to Present. As a multi-billion-dollar pitch coach, her client list spans international businesses in banking, IT, pharmaceutical, retail, and more. Her popular Masterclass has been run over 1,000 times for more than 13,000 people.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

33 MIN

OCT 16, 2025

Radical Customer Obsession: Unlocking Growth, Loyalty, and Advocacy with Amanda Stevens | Episode 550

Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples.

Key highlights from the episode: - Know Your Customer Intimately: Get "insanely curious" about your members, because the person who joined your gym isn't the same person they are today. - The Power of the Inner Circle: For female members, the "inner circle" of 2-3 friends is a primary source of information. Gaining a higher market share of these circles can increase member loyalty and tenure. - High-Tech, High-Touch: The future of the customer experience in the fitness industry will exist at the intersection of high tech and high touch, where you leverage technology while focusing on human moments that algorithms can't compete with.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "The members that you have in your club right now are not the same people that joined." - Amanda Stevens "If you make people advisors, you make them advocates." - Amanda Stevens "Customer experiences are really just employee experiences played out one by one." - Amanda Stevens

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ - Episode 171 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/171-ignite-the-customer-experience-in-your-fitness-business-with-amanda-stevens/

Our Guest: Amanda Stevens, Author and Keynote Speaker on Consumer Trends and Customer Experience LinkedIn: https://www.linkedin.com/in/marketingamanda/?originalSubdomain=au Website: https://amandastevens.com.au/ Radical Customer Obsession Book: https://amandastevens.com.au/rco-order/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: [email protected]

Suppliers: Brittany Ficano, Program Director at Budderfly: https://www.linkedin.com/in/brittanyficano01251991/ Website: https://www.budderfly.com/LinkedIn: https://www.linkedin.com/company/budderfly-inc/ Facebook: https://www.facebook.com/budderflyenergy Instagram: https://www.instagram.com/budderfly_inc/ Optimizing Energy for Healthcare & Fitness Facilities: https://www.budderfly.com/the-budderfly-effect/healthcare-fitness/

REX Roundtables Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/ukBudderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com Lionel University: flexible online programs in exercise science. https://www.lionel.edu/EVOLT 360: providing body composition analysis technology. https://evolt360.com/American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/

Skip to the good part: 00:00 Introduction to the guest Amanda Stevens and her book 03:00 Why customer obsession is so important in a noisy, digitally distracted market 04:00 The evolving consumer and the collision of fitness, wellness, and anti-aging 06:00 The future of health and preventative care, and what fitness businesses can learn from it 08:00 Learning from other industries: The "safari tours" concept 10:00 Case study: Mecca's radical approach to knowing its customer 12:00 The fear of niching down and understanding customer avatars 14:00 Loyalty programs: The secret to stickiness or a source of friction? 16:00 Two key strategies: curiosity and celebration 19:00 The importance of an internal customer experience strategy and employee retention 21:00 The "Inner Circle" dynamic and how it impacts member retention and loyalty 24:00 How to become radically customer obsessed in the last quarter of the year 25:00 The intersection of high-tech and high-touch in the AI era

About Our Guest: Amanda Stevens is a leading authority on consumer behavior and the author of Radical Customer Obsession. Having spoken at over 40 conferences in 23 countries, she has provided insights to a wide variety of industries, from pet stores to hotel chains. Her work focuses on helping businesses understand what their customers are thinking and feeling, what their motivations are, and what keeps them awake at night.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

33 MIN

OCT 2, 2025

Conscious Leadership: Science-Backed Strategies to Respond, Build Trust, and Lead Fitness Teams with Rachel Russo | Episode 549

Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain's logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and practical tools to help you lead with clarity and compassion.

Key highlights from the episode: - Conscious leadership is about responding (not reacting) by engaging your prefrontal cortex through mindful pauses and breathing.

-Journaling daily enhances creativity, reduces stress, improves immune function, and helps leaders get into their subconscious for better self-awareness.

- Building trust starts with knowing yourself deeply and extends to creating a psychologically safe environment that fosters collaboration and courageous conversations.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "Conscious leadership is learning how to respond, not react." - Rachel Russo

"When you breathe, you signal to your body that you're safe and you turn on your prefrontal cortex." - Rachel Russo

"Many of your reactions as a leader are literally you as a child responding as an adult." - Rachel Russo

Our Guest: Rachel Russo, Founder of Conscious Arc Co LinkedIn: https://www.linkedin.com/in/rachel-russo-4315b140/ Instagram:https//www.instagram/rachelrusso1 Website: https://consciousarcco.com The Art of Awareness Journal: https://amzn.to/47vo6My

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: [email protected]

REX Roundtables Trusted Suppliers:

Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop
Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/
Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/
HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support. https://www.hirebob.ai/
Eleiko: supplying premium strength training equipment https://eleiko.com/en

Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways

About Our Guest: Rachel is a conscious leadership coach, culture strategist, author, and founder of Conscious Arc Co. She supports leaders and seekers in raising their awareness, reconnecting with their true selves, and leading from the inside out. With a background in psychology, education, Reiki, and over a decade in corporate strategy and leadership, Rachel created the Conscious ArcTM, a holistic method guiding transformation through awareness, responsibility, and choice. Her mission is to help create a more connected, compassionate, and conscious world.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

36 MIN

SEP 18, 2025

AI, Tech & Member Retention: Eric Malzone on Future-Proofing Your Fitness Business | Episode 548

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric's experience from gym owner to podcasting powerhouse. Whether you're an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.

Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys.

- Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends.

- Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "AI won't replace coaches and trainers, but coaches and trainers that use AI will replace all the others." - Eric Malzone "The bread and butter of what we're seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members." - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone

Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper

Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: [email protected]

REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng

Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/

Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business

MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/

MAX Members: automating member management and engagement. https://www.maxmembers.ai/

About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

29 MIN

SEP 4, 2025

Exercise as Medicine: Lisa Dougherty on Turning Gyms into Preventive Care Centers & Fighting Chronic Disease: Episode 547

What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for gyms and trainers, the importance of advanced education, and how gyms can build respect within the healthcare continuum. The episode finishes with details on Lisa's upcoming virtual global medical fitness conference, bringing together a wealth of knowledge and expertise for fitness professionals worldwide.

Key highlights from the episode: - A global health wake-up call: Why inactivity is projected to cost $314–$446 billion annually by 2050 and how gyms can position themselves as part of the healthcare solution.

- Best practices for "exercise as medicine" programs: Education requirements, record-keeping, safety protocols, and emotional intelligence as core skills.

- Business opportunities in medical fitness: How specializing in chronic condition populations can set you apart from competitors and create long-term client loyalty.

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "It is crucial for fitness and allied healthcare professionals working with the aging population to have this higher level of knowledge, skill, and expertise." - Lisa Dougherty "I started the MFN to improve the quality of life of the many millions of people with chronic disease and medical conditions." - Lisa Dougherty "The fitness industry still targets the' nearly fit'. Which is, you know, 15% of the population, and those are the shark infested waters. And 85% of the rest of the population has obesity, diabetes, high blood pressure, cardiovascular disease, osteoporosis, cancer…it's a scroll of diseases." - Lisa Dougherty

Our Guest: Lisa Dougherty, Medical Fitness Expert Website: https://www.MedFitFoundation.Org LinkedIn: https://www.linkedin.com/in/lisadougherty1/

Event: 2025 Virtual Global Medical Fitness Conference: https://www.fbasucceed.com/medfit Use the Code: FITBIZ to save 25% (case sensitive!)

Sponsor's Pitch: Clint Aragona Max Members AI Website: https://www.maxmembers.ai/Email:[email protected] LinkedIn: https://www.linkedin.com/in/clinten-aragona-470123290/ and https://www.linkedin.com/company/maxmembers

Merch Sponsor: ROGUE - https://www.roguefitness.com/ Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: [email protected]

Free Online Live Events: https://fitnessbusinesspodcast.com/onlineevents

REX Roundtables Trusted Suppliers: 1. Reinig Insurance: Ken Insurance Guy specializes in risk management and insurance for fitness businesses https://theinsuranceguy.com/

Power Plate: Whole-body vibration for fitness and wellness - https://powerplate.com/
ROR Partners: offering data-driven marketing strategies to enhance customer relationships. https://rorpartners.com/
HR Network: All your HR needs solved at the end of the phone. https://hrnetworkinc.com/
Referrizer: Automates marketing and referrals for your business https://business.referrizer.com/

About Our Guest: Lisa Dougherty has been in the medical fitness space for over 25 years. She founded the MedFit Network in 2013, which serves as both a professional membership organization and a free online resource directory. She established the MedFit Education Foundation, a nonprofit organization, in 2017 to elevate the quality and quantity of available education for fitness and allied healthcare through educational webinars, online courses, and virtual conferences. Lisa has been recognized as a fitness leader on multiple occasions, including by Personal Fitness Professional Magazine and The Huffington Post. The White House acknowledged her as a "Champion of Change".

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

30 MIN