The Knowledge Project with Shane Parrish

Adam Karr outlines his personal framework for finding success in life and business. He shares insights into hiring the best CEOs (even if you have just ten minutes to talk with them), what CEOs he avoids, the simple ideas you should take seriously, the correlation between people's writing and their performance, and more. This episode is packed with practical wisdom on how to succeed as an investor and businessperson.

Adam Karr is the President and Portfolio Manager at Orbis Investments.

(00:00) Intro

(02:44) Investing Strategies and Market Games

(04:08) Adapting and Evolving Investment Styles

(05:20) The Importance of Obsession and Environment

(06:29) Aligning with Long-Term Investment Goals

(07:11) Identifying and Evaluating Obsessed CEOs

(08:13) The Role of Culture in Investment Decisions

(08:54) Building Long-Term Positions and Overcoming Short-Term Pressures

(12:21) The Blueprint for Success

(15:24) Learning from Role Models and Mentors

(21:25) The Power of Writing and Decision Analytics

(29:11) The Magic in the Last 5% of Investment Research

(35:25) Understanding Roll-Ups: Success Factors and Challenges

(36:01) Applying Knowledge for an Unfair Advantage

(37:42) Learning from Feedback and Case Studies

(40:47) The Importance of Independent Thinking

(43:06) Lessons from Industry Leaders

(49:32) The Will to Practice and Time Management

(56:44) Positioning for Success and Resilience

(01:08:59) Defining Success and Helping Others

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In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balance between staying true to personal ideals and adapting to market realities, as Mackey discusses the challenges of entrepreneurship, the importance of listening to customers, and the resilience needed to overcome crises, like the flood that nearly destroyed his first store. This conversation is packed with lessons on visionary leadership, the tension between idealism and business growth, and the power of staying committed to a mission.

John Mackey is the co-founder of Whole Foods Market, where he was the CEO of the company from 1980 to 2022. He is the author of the bestselling book, Conscious Capitalism.

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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Watch on YouTube: https://www.youtube.com/@tkppodcast

00:00 Introduction

02:30 From Safer Way to Whole Foods: The Early Days

03:46 The Struggles and Successes of Whole Foods

05:22 Navigating Criticism and Market Realities

08:36 The Lamar Location and the 100-Year Flood

10:46 Rebuilding and Realizing Stakeholder Value

14:57 Learning the Retail Ropes

22:35 Growth, Challenges, and Entrepreneurial Resilience

35:51 Acquisitions and Expanding the Whole Foods Empire

41:17 The Drive to Build a Chain

42:17 Founder-Led vs. Professional Management

44:38 Challenges of Bureaucracy

46:56 The Importance of Cost Control

50:44 Entrepreneurial Spirit and Creativity

52:56 Facing Leadership Challenges

01:02:57 The Amazon Merger

01:19:01 Capitalism vs. Socialism

01:26:27 The Illusion of Control in Socialism

01:27:44 The Kibbutz Experiment: Idealism vs. Reality

01:30:53 Capitalism: A Win-Win Game

01:32:04 The Power of Win-Win-Win Philosophy

01:34:28 A Personal Story: Winning Over Deborah

01:37:29 The Role of Business Planning

01:38:49 Qualities of Successful Entrepreneurs

01:49:12 The Hero's Journey: Advice for Young Entrepreneurs

01:51:05 Introducing Love Life: A Holistic Health Venture

01:57:18 The Importance of Whole Foods and Nutrition

02:08:09 Concluding Thoughts on Success and Happiness

From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.

Rob Fraser is the owner and operator of the sock company OUTWAY.

In this conversation, Rob and Shane discuss focus, executing under pressure, growing a business from hustling on the street to over 10 million in sales in a few years, how OUTWAY was almost destroyed, and arranging your life to operate at a consistently high level for a long time.

As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/

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The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

Upgrade

If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

Follow Me:

Instagram: https://www.instagram.com/farnamstreet

Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/

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X: https://x.com/robbfraser

LinkedIn: https://www.linkedin.com/in/robbfraser/

Sponsors:

Somewhere.com https://www.somewhere.com/

Overlap: https://www.joinoverlap.com/

Through contrarian thinking and patient capital deployment, John Bragg built two multi-billion-dollar businesses from a remote village.

John Bragg is the entrepreneur behind Oxford Frozen Foods, which processes over 50% of the world's wild blueberries, and Eastlink Communications, the largest private telecommunications company in North America.

This epside isn't about startup hacks but the timeless principles behind building multi-generational businesses that operate through good and bad times.

Shane and John discuss how he transformed a commodity agriculture business into a global leader and launched an unlikely telecommunications empire. This episode offers a rare glimpse into the strategic mind of one of North America's most private (and successful) business leaders.

Newsletter

The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

Upgrade

If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

Follow Me:

Instagram: https://www.instagram.com/farnamstreet

Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/

Sponsors:

Overlap: https://www.joinoverlap.com/

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles.

Wade shares her groundbreaking 'color code of conduct' system (now adopted globally) and her radical approach to open-book management. A masterclass in building culture, solving industry-wide challenges, and leading with precision rather than convention.

Newsletter

The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

Upgrade

If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

Follow Me:

Instagram: https://www.instagram.com/farnamstreet

Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/

(00:00) Intro

(02:30) Wade's surfing obsession

(04:42) Defeating overthinking

(05:00) Wade's background in food

(06:40) Wade's law detour

(10:20) On being fired

(12:40) Early mistakes and freedom

(20:00) Employee-centric companies

(32:30) Homeroom Hard Times

(34:40) How Wade's law background helped (and hurt)

(42:40) The Color Code of Conduct

(49:30) Why Wade sold Homeroom (and how she felt)

(55:58) Impact vs. Intent

(59:00) Why titles are important

(01:04:00) On success