SharkPreneur

Perry Marshall is a world-renowned business strategist, celebrated for his expertise in applying the 80/20 Principle to transform businesses from seven-figure revenue to eight figures. Endorsed by FORBES and INC Magazine, Perry is one of the most expensive and influential consultants. He has authored ten books, including the acclaimed Ultimate Guide to Google Ads, which laid the foundations for the $500 billion digital advertising industry. Perry’s reinvention of the Pareto Principle is featured in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve for productivity. He founded the $10 million Evolution 2.0 Prize, announced at London’s Royal Society, the world’s largest science research challenge. Perry is a co-founder of the AACR’s Cancer & Evolution Working Group. Based in Chicago with his family, Perry’s influence extends across over 300 industries. Listen to this informative Sharkpreneur episode with Perry Marshall about the 80/20 sales and marketing revolution. Here are some of the beneficial topics covered on this week’s show: - How the 80/20 rule is a universal principle applicable beyond business. - Why you shouldn’t rely on quick-fix tactics that eventually become obsolete. - How asking deeper questions and pursuing curiosity unlocks new insights. - Why the best scientists maintain their curiosity and humanity. - How meaningful connections and insights can emerge from following your passions. Connect with Perry: Guest Contact Info X: @PerryMarshall Facebook: facebook.com/perrymarshallcom Links Mentioned: https://www.perrymarshall.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steven Rothberg is the Founder of College Recruiter job search site, which believes that every student and recent graduate deserves a great career...and that it should be easy and inexpensive for employers to hire them. Each year, more than 12 million students, recent graduates, and other early career candidates use College Recruiter to help them find part-time, seasonal, internship, and other early career job opportunities almost anywhere globally. Steven founded the company out of which College Recruiter grew way back in 1991. He had just graduated from law school, passed the bar, and was working as a lawyer when he decided to get out of law to, as he says, enjoy his life. He invested almost all of his savings -- about $200 -- to buy business cards, letterhead, and a fax machine. He then convinced a number of departments at his alma matter, the University of Minnesota, to allow his little business to publish their official campus map for them. He gave the school the maps for free, they distributed them to students, and the company earned its revenues from the sale of advertising around the edges of the maps. That led to also publishing employment magazines called College Recruiter and that led to the first version of the company's website going live in 1996. By 2000, the company had shutdown the profitable maps and magazines to focus on the website. Listen to this informative Sharkpreneur episode with Steven Rothberg about revolutionizing early career recruitment. Here are some of the beneficial topics covered on this week’s show: - How College Recruiter partners with affiliate sites, including college career services, scholarship sites, and other job boards. - Why the average rate of applying to a job listing after viewing it is only 5%. - How College Recruiter automatically distributes job postings to relevant partner sites based on job specifics. - Why low-skill jobs see higher application rates than specialized roles. - How AI has disrupted various industries, including job search and recruitment. Connect with Steven: Guest Contact Info Facebook: facebook.com/EntryLevelJobs LinkedIn: linkedin.com/company/collegerecruiter-com Links Mentioned: https://collegerecruiter.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Gregory Mohr is a visionary entrepreneur, Wall Street Journal Best Selling author, and the driving force behind Franchise Maven. Gregory's journey from a seasoned micro-electric circuit engineer to the CEO and founder of a thriving franchise empire is nothing short of inspiring. In his two compelling books, Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth and Expert Resilience: How Entrepreneurs Are Leading the Future in Mind, Mastery, and Meaning. Gregory shares the central theme of his life's work: the transformative power of franchising. Drawing on his vast experience as a restaurant manager, engineer, and franchise owner, Gregory offers a roadmap to financial freedom through the strategic investment in franchises. Gregory's early days as a restaurant manager marked the genesis of his expertise as a turnaround specialist for distressed businesses. His key insight? Success hinges on how employees are treated. This foundational principle became the cornerstone of his approach to business and franchise ownership – listen to your team, address their concerns, and treat them with respect. This simple yet powerful philosophy laid the groundwork for Gregory's success in various ventures, from dry cleaners to storage units. As the CEO and founder of Franchise Maven, Gregory has been a guiding force for hundreds of individuals and business owners, helping them navigate the complex world of franchising. His track record speaks volumes – 260 people empowered to open 500 franchise territories under his guidance. Gregory's journey took a turn when, inspired by the Rich Dad/Poor Dad series, he pursued an MBA and transitioned from engineering to business ownership. The desire to own his own business led him to explore franchise opportunities, and with his firsthand experience, Gregory is uniquely equipped to guide others. Having faced the pitfalls of ignoring critical criteria, Gregory candidly shares his own missteps. A business-to-business sales and service franchise, contrary to his preference for a home-based business, taught him valuable lessons. Through this experience, Gregory discovered his passion for investigating business opportunities and assisting prospective franchise owners in avoiding the pitfalls he encountered. Listen to this informative Sharkpreneur episode with Greg Mohr about finding the perfect business fit. Here are some of the beneficial topics covered on this week’s show: - How owning a franchise is a great alternative to running an independent business because a franchise comes with a structured business model. - How owning a franchise doesn’t take a full-time commitment or millions of dollars. - Why it’s important to understand the franchise industry before investing in one. - How prospective franchisees need to speak with multiple existing franchisees to get a true sense of the business. - How it’s critical to explore various funding options and understanding the capital requirements for each franchise. Connect with Greg: Guest Contact Info X: @Franchise_Maven Instagram: @franchisemaven Facebook: facebook.com/FranchiseMaven LinkedIn: linkedin.com/company/franchise-maven Links Mentioned: https://www.franchisemaven.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Anti-Woke Job Board Revolution: How Red Balloon Recruiter is Fighting Back – The Sharkpreneur podcast with Seth Greene Episode 1097 Andrew Crapuchettes Andrew Crapuchettes is a pioneer in the labor market data and analytics industry, and he is the visionary behind RedBalloon. Mr. Crapuchettes began his career as a young Silicon Valley entrepreneur, building business process automation and selling 3D modeling software. In 2001, Mr. Crapuchettes became a founding member and later CEO of Emsi (now Lightcast), which he transformed from a little-known consulting company of three employees to an international economic data firm with over 250 employees worldwide. Mr. Crapuchettes not only pioneered the operational tenets that rocketed Emsi to success, but led the company through four successful transitions to two private equity firms, a strategic buyer, and a national non-profit, with each transition producing significant returns for the investors. Mr. Crapuchettes has also contributed his talents to numerous other companies, some of which have led to additional strategic and MBO exits. He has taught graduate-level classes on 3D modeling and software architecture, and has served on the board of multiple non-profit organizations. He and his wife live in Idaho with their five children. Listen to this informative Sharkpreneur episode with Andrew Crapuchettes about how RedBalloon Recruiter is leading the anti-woke job board revolution. Here are some of the beneficial topics covered on this week’s show: - How RedBalloon was created in response to cancel culture and corporate environments that penalize personal beliefs - How RedBalloon helps create workplaces where employees can align their work with their values without fear of retribution -Why the recruitment process includes an extensive onboarding call to understand their values and the culture they seek - How using these insights ensures job postings and candidate outreach align with the client’s mission and culture - How the business model and success of RedBalloon challenge the prevailing norms in the recruitment industry by offering a values-driven approach Connect with Andrew: Guest Contact Info X: @RedBalloonWork Instagram: @redballoonwork Facebook: Facebook.com/RedBalloonWork LinkedIn: linkedin.com/company/redballoonwork Links Mentioned: https://www.redballoon.work/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Peter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect. Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big problems, so Strategic Pete to save the day. In addition to his marketing expertise, Peter is the host of two TV shows. The first show, which has completed three seasons, was filmed across South America. The second show, set to launch in this month, was filmed in ten cities across the USA. Peter is also the producer and host of a documentary focusing on the long-term care space, which just premiered and called “People Worth Caring About.” Listen to this informative Sharkpreneur episode with Peter Murphy Lewis about navigating the jungle of digital marketing. Here are some of the beneficial topics covered on this week’s show: - How marketing should focus on strategic storytelling that positions CEOs and executives at the forefront of their brand. - Why marketing should be led by strategic, actionable insights instead of only focusing on data. - How a company can increase its value through marketing strategies such as podcasts and partnerships. - Why it’s critical to use proper digital tracking and integrate your marketing tools to optimize performance and reduce waste. - How starting employees as interns allows them to nurture critical thinking and problem-solving skills. Connect with Peter: Guest Contact Info LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Links Mentioned: https://strategicpete.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices