In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.• Special Offer From Greg Satell• Greg Satell's Website• Greg Satell's Blog• Greg Satell's Twitter• Newsletter• How Minds Change• David McRaney’s Twitter• Kitted• YANSS Twitter• Show Notes Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.