New Balance Became Cool. Now What?

New Balance has gone from “dad shoe” to global cultural force. But how do you stay authentic once you've made it? In this episode of A Different Take, host Linda Boff looks at New Balance's next challenge with Complex Associate Editor Matt Welty, Klutch Athletic CEO & Founder Rich Paul, New Balance CMO & Brand President Chris Davis, five-time Olympic medalist Gabby Thomas, and Kith Founder, CEO & Creative Director Ronnie Fieg. From athlete partnerships and cultural relevance to growth, product, and the power of staying fiercely independent, they unpack what it takes to get bigger without becoming something you're not. 0:00 Introduction 0:59 The Competitive Landscape Has Changed 2:07 The Athlete Is Also Changing 5:25 The Biggest Risk: New Balance Itself 8:25 What Success Actually Means Learn more about your ad choices. Visit megaphone.fm/adchoices