Why Being Private Is New Balance’s Secret Weapon
SEP 23, 202615 MIN
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Description
What if staying private is one of New Balance’s biggest competitive advantages?
In Episode 3 of A Different Take, host Linda Boff explores how New Balance’s independence allowed the 100-year-old brand to think differently—playing the long game, building meaningful collaborations, and creating cultural relevance without chasing every trend.
New Balance CMO Chris Davis joins creative visionary and New Balance collaborator Ronnie Fieg, alongside Complex Associate Editor Matt Welty, offering an outside perspective on the brand’s evolution, collaborations, and culture.
A Different Take is hosted by Linda Boff.
0:00 Introduction
1:02 Private Ownership
2:23 The Long Game
4:45 Ronnie Fieg
7:11 The Product Has a Memory
8:38 Scarcity Without The Hype Machine
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