047: Human behavior with Gavin Lew

We’re in the back arc of A76’s season exploring The Human Spark and I was fortunate to sit down with Gavin Lew, Managing Partner at Bold Insight, to discuss how deep behavioral observation helps move ideas forward. Throughout the season I’ve challenged my guests to reflect on how they know when an idea is truly worth pursuing, and Gavin offers a thoughtful perspective on that question. We explore how actionable insights from real people, empathy, and courage are forces that can push ideas ahead and shape better experiences—and why design doesn’t start with ideas, but with understanding. It’s a profound conversation, and one I hope you enjoy. ~ Noel A76 was created by Noel Childs And is executive produced & hosted by Noel Childs Season 5: Walk Your Dog is produced by Noel Childs Season 4: The Human Spark is produced by Noel Childs Season 3: The Art and Science of Scale is produced by Noel Childs Season 2: Managing Change was produced by Noel Childs Season 1: AI and the Double Diamond Model was produced by Casey Hudetz and Noel Childs Our theme music was composed and performed by Stella Solveig and mixed and mastered by Abbey Nettleton If you like what you hear, please give us a rating and become a member of A76's Patreon at patreon.com/A76designpod Have a question or comment, email [email protected]