The demise of David Jones

The grand old dame of department stores, David Jones has survived wars, depressions and recessions, but now it's collapsing.  It's been placed into voluntary administration amid continued losses putting its 38 stores and the jobs of around 6000 staff at risk.  Today, Dee Madigan creative director of Campaign Edge on the demise of the David Jones brand.  Featured: Dee Madigan, Campaign Edge creative director